# Collaboration Burger-Flavored Snack Chips Flame-Grilled Whopper Doritos are Arriving in the UK By Michael Hemsworth | Published 2023-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flamegrilled-whopper-doritos References: [foodbev](https://www.foodbev.com/news/doritos-and-burger-king-uk-collab-on-new-crisp-flavour/) & [doritos](https://www.doritos.com)  The Flame-Grilled Whopper [Doritos](https://www.trendhunter.com/trends/doritos-chilli-heatwave-chicken-fries) snack chips are a new collaboration snack being launched in the UK to offer snackers with an alternative way to enjoy the flavor of the namesake QSR burger from [Burger King](https://www.trendhunter.com/trends/flamin-hot-chicken-fries). The snack features the recognizable form of [Doritos tortilla chips](https://www.trendhunter.com/trends/doritos-flamin-hot-koreanstyle-bbq) and have been covered in flavoring to mimic the taste of the Original Whopper. The snack is suitable for vegetarians and has a non-HFSS recipe to make it great for consumers to enjoy as part of a balanced diet. UK Marketing Director at Doritos Lee-Teng Houston spoke on the Flame-Grilled Whopper Doritos snack chips saying, "Our shoppers are continually looking for bolder flavours and taste experiences – and this is exactly what we are giving them. The new flavour adds excitement and innovation to the category, and we expect it will fly off the shelves.” ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 82% | Activity: 91% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Collaboration Snack Chips:** There is an opportunity for snack companies and QSRs to collaborate on snack chip flavors. - **Meat-flavored Vegetarian Snacks:** There is potential for plant-based snack options to emulate the flavor of meat for vegetarian consumers. - **Innovative Snack Flavors:** There is a demand for new and exciting snack flavors that offer a unique taste experience. ### Who This Affects Most - **Snack Industry:** Snack companies should think outside the box when it comes to flavor innovation. - **QSR Industry:** QSRs can expand their brand by collaborating with snack companies to offer familiar flavors in different forms. - **Plant-based Food Industry:** Plant-based food companies can create innovative meat-flavored snacks for vegetarian and flexitarian consumers. ## Related on Trend Hunter - [Spicy Collaborative Fries](https://www.trendhunter.com/trends/flamin-hot-chicken-fries.md) - [Chip-Breaded Chicken Snacks](https://www.trendhunter.com/trends/doritos-chilli-heatwave-chicken-fries.md) - [Cheesy Chip-Embedded Burgers](https://www.trendhunter.com/trends/cheesy-doritos.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Pizza-Flavored Tortilla Chips](https://www.trendhunter.com/trends/doritos-loaded-pepperoni-pizza.md) - [Spicy Consumer-Driven Snacks](https://www.trendhunter.com/trends/extra-flamin-hot-snacks.md) - [Remixed Snack Chip Flavors](https://www.trendhunter.com/trends/limitededition-crisps.md) - [Meaty Stacked Snack Chips](https://www.trendhunter.com/trends/pringles-flame-grilled-steak.md) - [Condiment-Flavored Snack Chips](https://www.trendhunter.com/trends/doritos-snack-chips.md)