# Authentic Flame-Grilled Burger Stunts This Burger King Marketing Campaign Embraces Slinningsbålet By Kalin Ned | Published 2019-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flamegrilled-burger References: [designtaxi](https://designtaxi.com/news/405476/Burger-King-Sends-Man-On-Helicopter-Ride-To-Flame-Grill-Whopper-Over-Bonfire/) & [youtube](https://www.youtube.com/watch?v=Q1JsOL6sBaw) Burger King sets out to prove the authenticity of its flame-grilled burger in a very bold manner that is sure to raise some eyebrows and speak to the dedication of its marketing team to push its main product — the 'Whopper.' Throughout the years, the fast-food chain has engaged its consumers in some pretty [outlandish campaigns](https://www.trendhunter.com/trends/believe-campaign) and this one is definitely an example of the more magnanimous decisions. To emphasize the taste and quality of the flame-grilled burger, the company's [Norway outlet](https://www.trendhunter.com/trends/mcdonalds-8) took a customer on a helicopter ride to showcase how the 'Whopper' is prepared. In tune with Scandinavian culture, huge bonfires — known as 'Slinningsbålet,' are ignited to mark the arrival of midsummer. The customer received a flame-grilled burger, which was prepared at 125 feet over the Slinningsbålet. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 2% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Authenticity Marketing:** Marketing campaigns that highlight the authenticity of a product and its preparation process through unique and bold experiences. - **Experience-based Advertising:** Advertising campaigns that create memorable experiences for consumers to showcase a brand's products or services. - **Innovative Branding Stunts:** Marketing efforts that take risks and push boundaries to generate buzz and interest in a brand's offerings. ### Where This Applies - **Fast Food:** Fast food chains can utilize unique, experience-based advertising techniques to showcase the authenticity of their food and stand out from competitors. - **Tourism:** Partnering with tourism companies to create memorable brand experiences can help companies generate reach and interest in their offerings. - **Marketing and Advertising:** Marketing and advertising agencies can take inspiration from Burger King's innovative branding stunts to help their clients stand out in crowded markets and engage with consumers on a deeper level. ## Related on Trend Hunter - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md)