# Humorous Flame Grill Ads Burger King's Flame Grilled Ads Make Fun of Former McDonald's Executives By Ell Smith | Published 2018-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flame-grilled References: [adweek](http://www.adweek.com/brand-marketing/burger-king-ads-take-a-dig-at-mcdonalds-execs-by-pointing-out-their-mansions-have-grills/) & [davidtheagency](http://www.davidtheagency.com/) [Burger King](https://www.trendhunter.com/trends/flame-grilled-billboard) has always pushed the envelope when it comes to its marketing efforts and its latest flame grilled ad is calling out former [McDonald's](https://www.trendhunter.com/trends/burger-ads) presidents who owned grills in their private homes. The ads feature the photos of homes owned by former McDonald's executives who ironically own flame grills, much like the one's Burger King uses to perfect its burgers. The ads read "Flame Grilling is Hard to Resist," which effectively highlights the difference in taste this method produces as appose to the tradition flat grill used by most fast food joints. The new Flame Grilled ads will be circulating throughout the United States and speak to Burger King's [humorous marketing voice](https://www.trendhunter.com/trends/german-doner-kebab). Image Credit: David Miami ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Marketing:** There is an opportunity for businesses to utilize similar humor in their marketing campaigns. - **Differentiation Marketing:** There is an opportunity for businesses to differentiate themselves from their competitors by showcasing their unique cooking methods. - **Fast Food Marketing:** There is an opportunity for fast-food chains to compete with each other by highlighting the superiority of their cooking methods. ### Sectors Adopting This - **Fast Food:** Fast food restaurants can incorporate humor into their marketing tactics to stand out in their crowded industry. - **Home Appliances:** Home appliance manufacturers can create marketing campaigns around how their products can replicate the taste of restaurant food at home. - **Food & Beverage:** There is an opportunity for food and beverage companies to highlight the unique tastes of their products through their cooking methods. ## Related on Trend Hunter - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Cheeky Burger Billboards](https://www.trendhunter.com/trends/burger-billboards.md) - [AI-Created Burger Ads](https://www.trendhunter.com/trends/burger-ads.md)