# Flame-Grilled Billboards This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos By Laura McQuarrie | Published 2023-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/flame-grilled-billboard References: [campaignlive](https://www.campaignlive.co.uk/article/doritos-flame-grills-billboard-fire-burger-king-collab/1815576)  [Burger King](https://www.trendhunter.com/trends/flamegrilled-whopper-doritos) is synonymous with flame grilling and to call attention to the new Flame Grilled Whopper-flavored [Doritos](https://www.trendhunter.com/trends/flamin-hot-chicken-fries), the flavored tortilla chip brand created an unmissable flame-grilled billboard. This new ad celebrates a new partnership and the fast food chain's famed charcoal flavor in an attention-grabbing way. The controlled stunt turned the advertisement in front of a Burger King into a wall of flames, and it set conversations alight on social media. This kickoff to the Burger King and Doritos partnership and the "triangle Whopper" was also backed by a film on [YouTube](https://www.trendhunter.com/trends/simplyprotein-campaign) and social media activations. Gen Z seems to have a preference for destructive marketing, which has become more popular over the last few years, and in response, brands are exploring the kinds of ideas that are so bold, they demand to be shared online. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 61% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Destructive Marketing:** Brands are exploring bold ideas that demand to be shared online by engaging in destructive marketing tactics. - **Unconventional Advertising:** Creatively unconventional advertising methods like flame-grilled billboards are being used to grab attention and garner social media buzz. - **Brand Partnerships:** New partnerships like the one between Burger King and Doritos are being formed to create unique marketing campaigns that generate excitement and drive sales. ### Sectors Adopting This - **Fast Food:** The fast food industry has an opportunity to create attention-grabbing marketing stunts that showcase their products and generate social media buzz. - **Advertising:** The advertising industry has an opportunity to explore unconventional marketing methods that capture the attention of younger generations and drive brand engagement. - **Snack Foods:** Snack food brands have an opportunity to form partnerships with other brands and create exciting marketing campaigns that showcase their unique flavors and products. ## Related on Trend Hunter - [Collaboration Burger-Flavored Snack Chips](https://www.trendhunter.com/trends/flamegrilled-whopper-doritos.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Spicy Collaborative Fries](https://www.trendhunter.com/trends/flamin-hot-chicken-fries.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Cheesy Chip-Embedded Burgers](https://www.trendhunter.com/trends/cheesy-doritos.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md)