# Floral-Flavored Microdrink Cubes waterdrop and Viktor&Rolf Launched the FLAIR Dissolvent-Cube By Elena Rahman | Published 2021-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/flair References: [waterdrop](https://www.waterdrop.com/)  waterdrop created its new [FLAIR](https://www.trendhunter.com/trends/dubai-chocolate-cake-bar) flavor in collaboration with [Viktor&Rolf](https://www.trendhunter.com/trends/viktorrolf-x-disney). The new flavor boasts a floral taste in lign with Viktor&Rolf's signature fragrances. The new launch includes sustainable accessories for a bold and conscious collaboration. The two brands are on a mission to create a more sustainable world. Together, they offer consumers an alternative to conventional beverages. Both brands are showcased in the new flavor of microdrink. FLAIR boasts a floral taste as a tribute to the fragrance house's products. It includes a delicate combination of elderflower, lime blossom, and ripe raspberry. waterdrop is offering the collaborated flavor for a limited time only. Consumers can enjoy a tasty and hydrating beverage with a subtle hint of luxury. Image Credit: Waterdrop / Viktor&Rolf ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 86% | Activity: 97% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Floral-flavored Beverages:** There is an opportunity for companies in the beverage industry to create floral flavors as a unique selling point, potentially disrupting the market. - **Sustainable Accessories:** Creating sustainable accessories for products can be a way for companies to differentiate themselves and appeal to conscious consumers who prioritize sustainability. - **Limited-time Collaborations:** Offering limited-time collaborations with other brands can create buzz and excitement among consumers while also expanding product offerings. ### Who This Affects Most - **Beverage:** The beverage industry can explore unique floral flavors as a way to differentiate themselves and appeal to consumers who are looking for something new and different. - **Fashion and Fragrance:** Collaborations between the fashion and fragrance industry and the beverage industry can create unique flavor combinations and new and different products for consumers. - **Sustainability:** Creating sustainable accessories for products can be applied to any industry as a way to appeal to conscious consumers who prioritize sustainability. ## Related on Trend Hunter - [Limited-Edition Beverage Cube Flavors](https://www.trendhunter.com/trends/beverage-cube.md) - [Floral-Infused Cocktail Cubes](https://www.trendhunter.com/trends/infused-cocktail-cubes.md) - [Vitamin Hydration Cubes](https://www.trendhunter.com/trends/waterdrops-fusion-collection.md) - [Tropical Microdrink Flavors](https://www.trendhunter.com/trends/microdrink-flavor.md) - [Apple-Flavored Hydration Cubes](https://www.trendhunter.com/trends/limited-time-microdrink.md) - [Iced Tea Water Enhancers](https://www.trendhunter.com/trends/waterdrop-microdrinks.md) - [Alpine Herb Drink Mixes](https://www.trendhunter.com/trends/drink-cubes.md) - [Lemonade-Flavored Hydration Cubes](https://www.trendhunter.com/trends/pink-lemonade-microdrink.md) - [Flavor-Enhancing Hydration Solutions](https://www.trendhunter.com/trends/sweetleafs-water-drops.md)