# Fashion Rogue Editorials Aymeline Valade Stars in Flair Magazine's September Issue By Vasiliki Marapas | Published 2014-10-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/flair-magazine-september References: [wearesodroee](http://wearesodroee.com/2014/10/20/the-divergent/) & [flair-magazin.de](http://www.flair-magazin.de/) Aymeline Valade takes the path less traveled in 'The Divergent' editorial for Flair Magazine's September 2014 issue. To be "divergent" is to deviate from the standard; it is to break away from tradition and pursue a different journey. That's exactly what Valade appears to be doing in this editorial, at least from a fashion perspective. Valade dares to be different and refuses to shy away from risk. She [rebels against conventional femininity](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), experimenting with [androgynous styles and silhouettes](https://www.trendhunter.com/trends/shapes-we-take). Fashion editor Sissy Vian styled Valade in pieces that might come across as [a little more aggressive](https://www.trendhunter.com/trends/no-rules-club), and a little less ladylike, than we're used to. The editorial, which appears in the twelfth issue of Flair Magazine, was lensed by photographer Ezra Petronio. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 62% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Androgynous Fashion:** Breaking away from traditional gender norms in fashion styles and silhouettes to cater to a wider audience. - **Rebelling Against Conventional Femininity:** Challenging traditional ideas of femininity by experimenting with less conventional styles and outfits. - **Risk-taking Fashion:** Encouraging consumers to step out of their comfort zone and explore daring fashion choices. ### Industries Being Reshaped - **Fashion:** Providing new fashion styles that deviate from traditional approaches to cater to a wider audience. - **Photography:** Incorporating innovative themes and concepts in fashion photography that break away from traditional norms. - **Magazine Publishing:** Exploring unconventional themes and concepts in magazine editorials that push the boundaries of traditional publishing. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md)