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# Aquarium-Set Editorials
The Flair Germany May 2014 Photoshoot Stars Model Emma Oak

By Meghan Young | Published 2014-05-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/flair-germany-may-2014
References: [trendland](http://trendland.com/night-at-the-aquarium/) & [flair-magazin.de](http://www.flair-magazin.de)

The Flair Germany May 2014 photoshoot is inspired by the alien world that resides deep in the ocean. Yet instead of venturing down to those depths like James Cameron's impressive record-breaking dive, it was shot on location of an aquarium based in Copenhagen, Denmark. Titled 'Blauer Planet,' it is named after the aquarium.

Shot by Kerry Dean, a photographer based in London, United Kingdom, the Flair Germany May 2014 editorial is a "photographic analogy between clothes and sea creatures," as put by Trendland. It stars model Emma Oak. The brunette beauty is outfitted by stylist Arabella Mills, who successfully turned her into a a [frilly anemone, an incandescent jellyfish](https://www.trendhunter.com/trends/sea-of-wonder) and more. The juxtaposition between [marine life and high fashion](https://www.trendhunter.com/trends/nonhuman-life) is perfect for summer.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 41% | Activity: 30% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Underwater-inspired Fashion Editorials:** There is an opportunity for fashion brands to create visually captivating editorials that draw inspiration from the vibrant colors and textures of marine life.
- **Aquarium-based Photoshoot Locations:** Photographers can explore the unique setting of aquariums as a backdrop for fashion shoots, offering a distinct visual aesthetic.
- **Fashion Styling as Representation of Sea Creatures:** Stylists can experiment with creating fashion ensembles that mimic the appearance and characteristics of various sea creatures, merging nature with clothing.

### Industries Being Reshaped

- **Fashion Photography:** Photographers in the fashion industry can explore aquariums as unconventional locations to shoot editorial spreads, capturing the allure of underwater worlds.
- **Fashion Apparel:** Fashion brands can incorporate underwater-inspired designs and textures into their collections, offering consumers unique and visually appealing clothing.
- **Styling and Fashion Accessories:** Stylists and fashion accessory designers can draw inspiration from the textures and colors of marine life to create innovative and whimsical looks.

## Related on Trend Hunter

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- [Algae Lit Retail Caves](https://www.trendhunter.com/trends/aesop-hainan.md)
- [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)
- [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)
- [Rustic Ruin-Inspired Aquariums](https://www.trendhunter.com/trends/the-sea-of-cortez-research-center.md)
