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# Cuban-Inspired Menswear
F-LAGSTUF-F's Spring/Summer Line Boasts Unconventional Prints & Colorways

By Riley von Niessen | Published 2016-10-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/flagstuff
References: [hypebeast](http://hypebeast.com/2016/10/f-lagstuf-f-2017-ss-lookbook) & [flagstuff.jp](http://flagstuff.jp/)

F-LAGSTUF-F, a Tokyo-based fashion label that was founded back in 2014 by designer Nobuyuki Murayama, recently launched its Spring/Summer series for 2017.

Combining [retro athletic wear](https://www.trendhunter.com/trends/beams-plus-2) with [bold prints and bright basics](https://www.trendhunter.com/trends/vowels-1), each of the pieces is made to standout -- generating an especially captivating appearance when layered together, like when shown in F-LAGSTUF-F's lookbook. As HYPEBEAST claims, the collection was inspired by a trip to Cuba that the brand's founder had recently taken, which resulted in Nobuyuki Murayama utilizing "a mix of pastel colors and eye-catching prints found amongst the country’s local streets and buildings."

Additionally complementing the pieces are a wide range of graphics, including [large numbers in athletic fashion](https://www.trendhunter.com/trends/freaks-store-and-umbro), devilish portraits and statement branding.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 60% | Activity: 25% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Bold Prints:** Disruptive innovation opportunity: Integrate innovative printing techniques to create unique and eye-catching designs.
- **Retro Athletic Wear:** Disruptive innovation opportunity: Incorporate modern and sustainable materials into retro-inspired sports apparel for a new generation of consumers.
- **Cultural Inspiration:** Disruptive innovation opportunity: Collaborate with artists and designers from diverse cultures to create fashion collections that bridge different traditions and aesthetics.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Develop sustainable fashion practices and create new business models that prioritize ethical production and materials.
- **Printing:** Disruptive innovation opportunity: Explore new printing technologies and materials to offer customizable and environmentally-friendly printing solutions for textile and apparel industries.
- **Art and Design:** Disruptive innovation opportunity: Foster cross-cultural collaborations and interdisciplinary approaches to push the boundaries of artistic expression and create unique visual experiences.

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