# Contemporary Flagship Boutiques Alexander Wang's Flagship Store Features a Grayscale Interior By Christopher Magsambol | Published 2015-08-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/flagship-store References: [dezeen](http://www.dezeen.com/2015/08/14/alexander-wang-opens-first-european-flagship-store-albemarle-street-london-vincent-van-duysen/) & [vogue](http://www.vogue.co.uk/news/2015/08/03/alexander-wang-new-flagship-store-albermarle-street-interview) Alexander Wang's [flagship store](https://www.trendhunter.com/trends/stocker-lee-architetti) reflects elements of the designer's fashion while staying true to the building's English traditions. American fashion designer Alexander Wang collaborated with Belgian architect Vincent Van Duyse to create a contemporary, grayscale interior for his newest retail venture. In re-purposing the former post office, Wang showcases his various apparel and homeware collections on three separate floors. The grayscale decor mirrors Wang's "[dark, minimalist aesthetic](https://www.trendhunter.com/trends/tom-ford-boutique)," a philosophy the designer applies in his creations. The store creates a contrast between modern and traditional by incorporating existing industrial elements with contemporary details. The structural elements of the building are maintained and further highlighted by enhancing its finishes. . The furnishings used throughout the multi-level retail space are carefully hand-picked by Wang and include his work with Polentra Frau. This building's exterior is accented with [carved stone doorways](https://www.trendhunter.com/trends/skims-nyc-flagship) and massive glass panes which allow passersby to peek inside. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Grayscale Interior Design:** Opportunity for disruptive innovation in retail interior design with a focus on grayscale color schemes and minimalist aesthetics. - **Multi-level Retail Spaces:** Opportunity for disruptive innovation in retail architecture and space utilization with the incorporation of multiple levels for showcasing products. - **Integration of Industrial Elements:** Opportunity for disruptive innovation in retail design by incorporating existing industrial elements into contemporary interiors. ### Where This Applies - **Fashion and Apparel Industry:** Fashion and apparel industry can utilize grayscale interior design and multi-level retail spaces to enhance the customer experience and showcase product collections. - **Interior Design Industry:** Interior design industry can utilize the integration of industrial elements in contemporary design to create unique and visually stunning retail spaces. - **Architecture and Construction Industry:** Architecture and construction industry can focus on creating multi-level retail spaces in existing buildings and incorporating industrial elements into retail designs to create visually appealing and functional spaces. ## Related on Trend Hunter - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Beijing Flagship Architecture](https://www.trendhunter.com/trends/louis-vuitton-sanlitun.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Luxe Fashion Flagship Stores](https://www.trendhunter.com/trends/celine-miami.md) - [Flagship Store Designs](https://www.trendhunter.com/trends/stocker-lee-architetti.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md)