# Experiential Skincare Shops The Gallery M MISSHA Flagship Store Design is Millennial-Targeted By Laura McQuarrie | Published 2018-08-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/flagship-store-design References: [retaildesignblog.net](http://retaildesignblog.net/2018/08/02/gallery-m-missha-flagship-store-by-betwin-space-design-seoul-south-korea/) & [betwin.kr](http://www.betwin.kr/) MISSHA, a South Korea-based [skincare and cosmetics manufacturer](https://www.trendhunter.com/trends/nextgen-kbeauty) and retailer, recently introduced a fresh new concept flagship store design called 'Gallery M MISSHA' that expressly targets Millennial consumers. While the concept offers a variety of [makeup and skincare solutions](https://www.trendhunter.com/trends/sephora-store-of-the-future) for consumers to discover, the overall aesthetic of the shop resembles a technology store. The fun, experiential space is styled like a gallery and offers plenty of different stations to visit. At Gallery M, people are able to easily talk with professionals for consultations or try makeup on themselves in a private space. The concept flagship store design boasts a second level with an imprinter service, an artist collaboration zone and even lecture halls to support ongoing learning. Image Credit: Yong-joon Choi ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Retail:** Opportunities for brands to create immersive and interactive shopping experiences that engage and entertain customers. - **Millennial-targeted Marketing:** Strategies and campaigns designed specifically to appeal to the preferences and values of the Millennial generation. - **Multi-functional Spaces:** Innovative retail environments that provide a range of services and experiences beyond traditional shopping. ### Sectors Adopting This - **Skincare and Cosmetics:** Potential for brands to create unique, technology-inspired store designs that cater to the Millennial demographic. - **Retail Design and Architecture:** Demand for architects and designers who can create engaging, gallery-like retail spaces that offer a blend of retail, education, and entertainment. - **Beauty and Wellness Education:** Opportunities to develop lecture halls and educational programs within retail spaces, catering to the growing interest in beauty and wellness. ## Related on Trend Hunter - [Seoul-Specific Personalized Retail Experiences](https://www.trendhunter.com/trends/brand-experience-space.md) - [Luxury Skincare Concept Stores](https://www.trendhunter.com/trends/sk-ii-concept-store.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md) - [Relaxing Personal Care Stores](https://www.trendhunter.com/trends/bath-body-works-gingham.md) - [Interactive Cosmetics Retail Stores](https://www.trendhunter.com/trends/interactive-cosmetics-retail-stores-watsons-upgrades-its-stores-for-gen-z-a.md) - [Interactive Skincare Labs](https://www.trendhunter.com/trends/cetaphil-skinlabs.md)