# Whimsical Timeless Watches Longines Expands Its Flagship Heritage Line with Emphasis on Elegance By Kalin Ned | Published 2023-07-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/flagship-heritage References: [hypebeast](https://hypebeast.com/2023/7/longines-flagship-heritage-line-moon-phase-complication-release-info) & [longines](https://www.longines.com/en-us/p/watch-flagship-heritage-l4-815-4-78-2) Luxury watchmaker [Longines](https://www.trendhunter.com/trends/longines-pilot-majetek-pioneer-edition) recently expanded its Flagship Heritage collection with three new colorways. Aside from the stunningly sophisticated aesthetic of the timepieces, the watch models capture attention by way of their integrated [moon phase display](https://www.trendhunter.com/trends/calibre-jj04), sitting right above the six o'clock mark. The bodies of the new Flagship Heritage pieces feature [mirror-polished steel cases](https://www.trendhunter.com/trends/the-girard-perregeaux-x-astonmartin-laureato-chronograph-hero). The three new colorways include opaline silver, sunray silver, and sunray blue. Additionally, Longines makes the alligator strap available in brown, gray or blue. A tonal Longines logo is also included on the timepiece. The watches are powered by the in-house L899.5 caliber, "a mechanical self-winding movement that boasts a frequency of 25,200 hourly vibrations, and a power reserve of up to 72 hours." The new stunning models with moon displays are available for $3,050 USD. Image Credit: Longines, [hypebeast](https://hypebeast.com/2023/7/longines-flagship-heritage-line-moon-phase-complication-release-info), [longines](https://www.longines.com/en-us/p/watch-flagship-heritage-l4-815-4-78-2) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 71% | Activity: 53% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Integrated Moon Phase Display:** The integration of moon phase displays in timepieces presents an opportunity for luxury watchmakers to offer a unique and whimsical feature to their customers. - **Mirror-polished Steel Cases:** The use of mirror-polished steel cases in watch design creates a timeless and elegant aesthetic, allowing luxury watchmakers to appeal to consumers who value sophisticated style. - **In-house Mechanical Self-winding Movement:** The development of in-house mechanical self-winding movements with high frequency and long power reserves enables luxury watchmakers to differentiate themselves and offer premium performance to watch enthusiasts. ### Industries Being Reshaped - **Luxury Watchmaking:** The trend of integrating moon phase displays and using mirror-polished steel cases in luxury watches expands opportunities for innovation and differentiation within the luxury watchmaking industry. - **Fashion and Design:** The incorporation of mirror-polished steel cases in watch design showcases the intersection of fashion and design, offering potential for collaboration and creative expression within the industry. - **Mechanical Engineering:** The development of in-house mechanical self-winding movements with advanced features presents exciting opportunities for growth and innovation within the field of mechanical engineering. ## Related on Trend Hunter - [Haute Titanium Pilot Timepieces](https://www.trendhunter.com/trends/longines-pilot-majetek-pioneer-edition.md) - [Timeless Dress Watches](https://www.trendhunter.com/trends/blancpain-villeret-golden-hour.md) - [Equestrian New Year Timepieces](https://www.trendhunter.com/trends/longines-master-collection-moonphase-year-of-the-horse.md) - [Landscape-Inspired Timepeices](https://www.trendhunter.com/trends/breitling-superocean-heritage-57-highlands.md) - [Moon-Inspired Watch Designs](https://www.trendhunter.com/trends/mooninspired-watch.md) - [Meteorite Moon Watches](https://www.trendhunter.com/trends/perpetual-moon-concept.md) - [Winter Chronograph Watches](https://www.trendhunter.com/trends/mission-to-earthphase.md) - [LNY-Honoring Intricate Timepieces](https://www.trendhunter.com/trends/conquest-heritage.md) - [Sophisticated Mechanical Watches](https://www.trendhunter.com/trends/mechanical-moon-phase-classic.md)