# Wireframe Fashion Shops Queens' Flagship Fashion Store Boasts Dynamic Product Displays By Laura McQuarrie | Published 2018-02-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/flagship-fashion-store References: [retaildesignblog.net](http://retaildesignblog.net/2018/02/09/queens-flagship-store-by-boris-klimek-and-lenka-damova-prague-czech-republic/) & [borisklimek](http://www.borisklimek.com/en) The Queens [flagship fashion store](https://www.trendhunter.com/trends/stocker-lee-architetti) in Prague, Czech Republic boasts a standout design that reminds consumers why the brand is at the forefront of streetwear. The flagship space receives plenty of natural light, which means that the storefront itself serves as a great means of advertising the products inside. The light and airy design of the interior created by Lenka Damová and Boris Klimek was achieved through the use of wireframe fixtures, which artfully show off everything from [sneakers and jackets](https://www.trendhunter.com/trends/acne-studios-flagship-stores)—these [unique retail displays](https://www.trendhunter.com/trends/josmo) were purposefully created to look like oversized shopping bags. As many of the display fixtures within the retail shop are freestanding, the space may easily be rearranged to hold everything from pop-ups and special events to concerts. Image Credit: Martin Chum ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Wireframe Retail Displays:** Opportunity to create eye-catching product displays through the use of wireframe fixtures that are versatile and easy to rearrange. - **Storefront Advertising:** Opportunity to utilize the natural light provided by a storefront to attract customers and showcase the brand's products. - **Flexible Retail Spaces:** Opportunity to use freestanding display fixtures to easily transform a retail space for special events and pop-ups. ### Where This Applies - **Fashion Retail:** Fashion retailers can utilize wireframe fixtures to create dynamic product displays that attract and engage shoppers. - **Event Planning:** Event planners can utilize freestanding display fixtures to create customizable retail spaces for pop-ups and special events. - **Marketing and Advertising:** Marketing and advertising companies can use natural storefront light to create eye-catching product displays that create brand awareness and engage potential customers. ## Related on Trend Hunter - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Modular Retail Frameworks](https://www.trendhunter.com/trends/espacio-gdl-store.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md)