# Fully Loaded Flagship Cameras The Canon EOS 5D Mark IV Offers Spectacular Video and Photo Options By Rahul Kalvapalle | Published 2016-08-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/flagship-camera References: [engadget](https://www.engadget.com/2016/08/25/canons-eos-5d-mark-iv-has-a-34-megapixel-sensor-and-4k-video/) & [usanon](https://www.usa.canon.com/internet/portal/us/home/products/details/cameras/dslr/eos-5d-mark-iv) The release of a new flagship camera from any major manufacturer is always keenly awaited, and that's certainly the case with [Canon's](https://www.trendhunter.com/trends/canon-unveils) brand new EOS 5D Mark IV, a DSLR camera that well and truly lives up to the hype thanks to its comprehensive constellation of photography and videography options. This flagship camera comes equipped with a high-performance 30.4-megapixel sensor, and is capable of capturing crystal-clear 4K video. It also comes with an elaborate 61-point autofocus, a lens optimizer and a Digic 6+ processor. One of the camera's most attractive features is its incorporation of [Dual Pixel CMOS auto-focus](https://www.trendhunter.com/trends/sony-a1-ii), which makes it easier for users to [track moving subjects](https://www.trendhunter.com/trends/action-5-pro) while capturing video. All in all, the Canon EOS 5D Mark IV is the kind of camera that can carry a brand for a considerable period of time, and is designed to appeal to a wide range of camera buyers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **High-performance Dslrs:** The trend towards highly advanced digital cameras with video capabilities creates opportunities for innovation in hardware and software development. - **Advanced Autofocus Features:** The incorporation of Dual Pixel CMOS autofocus and other advanced autofocus features in flagship cameras opens up opportunities for software development and machine learning applications. - **4K Video Capture:** The trend towards crystal-clear video quality in high-end cameras creates opportunities for innovation in video production and editing software. ### Industries Being Reshaped - **Photography:** The photography industry has an opportunity to innovate in the development of new hardware and software that incorporates the advanced features of flagship DSLR cameras. - **Film and Video Production:** The film and video production industry has an opportunity to innovate in the use of high-end cameras that capture crystal-clear 4K video, which provides new possibilities for content creation. - **Software Development:** The trend towards high-performance digital cameras creates opportunities for innovation in software development, particularly in the development of machine learning applications that can improve autofocus features. ## Related on Trend Hunter - [Advanced Camera Announcements](https://www.trendhunter.com/trends/canon-unveils.md) - [Flagship Mirrorless Camera](https://www.trendhunter.com/trends/flagship-mirrorless-camera.md) - [Innovative AI-Autofocus Cameras](https://www.trendhunter.com/trends/canon-eos-r5-mark-ii.md) - [Cinema-Quality Mirrorless Cameras](https://www.trendhunter.com/trends/canon-eos-r5-c-digital-camera.md) - [High-Performance Content Creator Cameras](https://www.trendhunter.com/trends/canon-eos-r50-v.md) - [Camera and Lens Announcements](https://www.trendhunter.com/trends/lens-announcements.md) - [Full-Frame Mirrorless Cameras](https://www.trendhunter.com/trends/eos-r1.md) - [Assistive Mirrorless 4K Cameras](https://www.trendhunter.com/trends/mirrorless-4k-camera.md) - [Flagship Premium camera Releases](https://www.trendhunter.com/trends/x2d-ii-100c.md)