# On-Device AI Smartphones
Huawei Mate 90 Runs Context-Aware AI Across Calls, Photos and Apps

By Mursal Rahman | Written with AI assistance | Published 2026-10-01 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/flagship-ai-smartphones
References: [prnewswire](https://www.prnewswire.com/news-releases/huawei-launches-the-huawei-mate-90-series-equipped-with-the-flagship-tau-chipset-across-the-entire-series-302895853.html)

![On-Device AI Smartphones](https://cdn.trendhunterstatic.com/thumbs/639/flagship-ai-smartphones.jpeg)

Huawei is integrating advanced on-device AI throughout the Mate 90 Series, with Pro Max and higher models using a 30B MoE full-modal foundation model. HarmonyOS AI powers features including Celia Memories, which organizes content from more than 50 apps, while the Celia navigation bar suggests context-aware actions based on on-screen activity. Celia Call 2.0 can answer calls, generate summaries, and provide real-time translation, while the Gallery Assistant supports conversational photo editing and instant video generation.

The integrated approach allows Huawei to make AI a continuous part of everyday smartphone use rather than a standalone feature. For consumers, more processing directly within the device can create faster, more integrated assistance across common tasks. For Huawei, combining proprietary Kirin processors, HarmonyOS, imaging, and AI strengthens ecosystem differentiation while encouraging users and developers to remain within its expanding hardware and software platform.

Image Credit: Huawei