# Athlete-Inspired Pales Ales FKT Pale Ale is the First Electrolyte-Infused and Nutrient-Rich Beer By Madison Mackay | Published 2018-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fkt-pale-ale References: [uncrate](https://uncrate.com/sufferfest-fkt-pale-ale/) & [sufferfestbeer](http://sufferfestbeer.com/en/blog/posts/sufferfest/announcing-new-fkt-pale-ale) Brewed with athletes in mind, Sufferfest's FKT Pale Ale was named after the popular saying 'Fastest Known Time' to show the intensity of flavor and nutrients. California-based brewers Sufferfest created FKT to be the first ever [electrolyte infused beer](https://www.trendhunter.com/trends/brewdog-mello) option that can [keep all consumers hydrated](https://www.trendhunter.com/trends/cowbell-hydration) and active all summer -- or to offer a unique post-workout drink that wont make athletes feel tired or worn down. Brewed with [citra, magnum, azacca, magnum hops](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water) and black currents, the flavor is light and bright to make it perfect for the summer. Adding a large dose of vitamin C creates a unique flavor as well as a powerful way to fend off muscle cramps. With only 165 calories per can, Sufferfest's new FKT Pale Ale was designed for athletes but can be enjoyed by anyone. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Electrolyte-infused Beverages:** Opportunity for creating a range of electrolyte-infused drinks for active individuals. - **Functional Alcoholic Beverages:** Possibility of developing more nutrient-rich alcoholic drinks to cater to health-conscious consumers. - **Hybrid Fitness Products:** Market potential for innovative products combining fitness and consumable goods. ### Who This Affects Most - **Craft Brewing:** Craft breweries can explore incorporating functional ingredients and flavors into their beer offerings. - **Sports Drinks:** Sports drink companies could expand their product lines to include alcoholic options with added electrolytes and nutrients. - **Fitness Retail:** Fitness retailers can consider partnering with beverage companies to offer unique fitness-related beverages to their customers. ## Related on Trend Hunter - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Recovery-Boosting Performance Drinks](https://www.trendhunter.com/trends/lifeaid.md) - [Runner-Focused Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/runners-high-brewing.md) - [Pre-Workout Brews](https://www.trendhunter.com/trends/preworkout-brew.md) - [Mineral-Infused Electrolyte Waters](https://www.trendhunter.com/trends/applied-nutrition.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Alcohol-Free Protein-Packed Beers](https://www.trendhunter.com/trends/lifted-drinks-recovery-lager.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md)