# Iconic Bio-Fabric Backpacks The Fjällräven Tree-Kånken Backpack Gives the Style an Eco Edge By Michael Hemsworth | Published 2021-01-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fjllrven-treeknken References: [hiconsumption](https://hiconsumption.com/fjallraven-tree-kanken/) & [fjallraven](https://www.fjallraven.com/) The [Fjällräven Tree](https://www.trendhunter.com/trends/fjallraven-and-goretex)-Kånken backpack is a newly created version of the iconic namesake accessory that will provide consumers with an [eco-conscious alternative](https://www.trendhunter.com/trends/versatile-bags-for-essentials). The backpack weighs in at less than a pound and is composed entirely using a [bio-based fabric](https://www.trendhunter.com/trends/porter-tanker) that's achieved using 100% lyocell that has been derived from spruce and pine trees in the brand's native northern Sweden location. This enables the backpack to be a far more sustainable alternative to the original that sees 91% of the water used in the construction to be recycled as well as 99.6% of the chemicals. The Fjällräven Tree-Kånken backpack is finished with a solvent and fluorocarbon-free wax that gives the accessory a resiliency that will show the signs of wear over time. The backpack will be priced at around $160 and will be available for purchase starting in August 2021. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Bio-based Fabric:** Brands can explore using bio-based fabrics like lyocell derived from trees to create more sustainable products. - **Eco-conscious Accessories:** Creating eco-conscious versions of iconic accessories like backpacks can appeal to consumers looking for sustainable options. - **Green Fashion:** The fashion industry can embrace sustainability through the development of environmentally-friendly products like the Fjällräven Tree-Kånken backpack. ### Where This Applies - **Fashion:** The fashion industry can incorporate sustainable materials and processes to reduce the environmental impact of products. - **Outdoor Gear:** Outdoor gear brands can prioritize sustainable materials and production methods to appeal to environmentally-conscious consumers. - **Retail:** Retailers can expand their offerings to include more sustainable products like the Fjällräven Tree-Kånken backpack to meet growing consumer demand for eco-friendly options. ## Related on Trend Hunter - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Sustainable Safety Backpacks](https://www.trendhunter.com/trends/ucon-acrobatics-sustainable-backpacks.md) - [Eco-Luxe Professional Backpacks](https://www.trendhunter.com/trends/apex-30.md) - [Carbon Neutral Sustainable Backpacks](https://www.trendhunter.com/trends/38l-hybrid-duffle-pack.md) - [Urbanite EDC Backpack Designs](https://www.trendhunter.com/trends/kifaru-backpacks.md) - [Upcycled Carrying Bags](https://www.trendhunter.com/trends/coastline-ecosmart.md) - [3D-Printed Backpack Collections](https://www.trendhunter.com/trends/unltd-series.md) - [Sleek Sustainable Sling Bags](https://www.trendhunter.com/trends/modular-sling-bag.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md)