# Hipster Everyday Backpacks The Fjallraven Vardag Bag Fuses Form and Function for Everyday Use By Grace Mahas | Published 2019-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fjallraven-vardag References: [urbanoutfitters](https://www.urbanoutfitters.com/en-ca/shop/fjallraven-vardag-16l-backpack?category=womens-clothing&color=042&quantity=1&size=ONE) & [fjallraven](https://fjallraven.ca/products/vardag-16?_pos=1&_sid=149d21e05&_ss=r) Students in search of the perfect school bag that's both practical and stylish are now in luck -- the Fjallraven Vardag was launched just in time for back-to-school season. The Fjallraven Vardag pays homage to the classic 1970s model and is made from durable, [recycled nylon](https://www.trendhunter.com/trends/versatile-bags-for-essentials). The word Vardag is Swedish for "weekday," and the bag was inspired by your everyday, weekday needs. The bag can hold up to 16L and boasts an [inside sleeve for tablets or laptops](https://www.trendhunter.com/trends/matrix-backpack). In addition, the bag was designed for comfort thanks to the lightly padded shoulder straps and seat pad. Its a great option for students looking for a [comfortable and utilitarian backpack](https://www.trendhunter.com/trends/yeti-ranchero) that was created with their needs in mind. The Fjallraven Vardag comes in multiple colorways including 'Acorn,' 'Black,' 'Stone Gray,' and 'Cabin Red' -- to name a few, and is available at select retailers. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Practical and Stylish Backpacks:** Opportunity for innovation in creating backpacks that are both practical and stylish. - **Eco-friendly Materials:** Opportunity for innovative materials that are eco-friendly and durable. - **Comfortable and Functional Design:** Opportunity for design innovation in creating backpacks that are comfortable and functional. ### Where This Applies - **Fashion and Accessories:** Opportunity for designers and retailers to create and market practical and stylish backpacks. - **Sustainable Manufacturing:** Opportunity for manufacturers to develop eco-friendly materials for backpack production. - **Education and School Supplies:** Opportunity for educational suppliers to offer comfortable and functional backpacks for students. ## Related on Trend Hunter - [Ultra-Versatile Laptop Bags](https://www.trendhunter.com/trends/stylish-laptop-backpack.md) - [Chic Weekend Jaunt Backpacks](https://www.trendhunter.com/trends/carl-friedrik-72hour-backpack.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Extra-Rugged Everyday Backpack Designs](https://www.trendhunter.com/trends/yeti-ranchero.md) - [Urbanite EDC Backpack Designs](https://www.trendhunter.com/trends/kifaru-backpacks.md) - [Travel-Friendly Backpacks](https://www.trendhunter.com/trends/72hour-backpack.md) - [Outdoor Adventure Commuter Packs](https://www.trendhunter.com/trends/patagonia-refugio-daypack-30l.md)