# Swedish Store Displays Fjallraven New York Store Says 'Hej Hej!' to the Big Apple By Robyn Currie | Published 2009-11-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fjallraven-new-york-store References: [freshnessmag](http://www.freshnessmag.com/2009/11/19/fjallraven-new-york-store-now-open/) & [fjallraven](http://www.fjallraven.com) I never thought I would see the day when my favorite adventuring brand set foot on our shores. The [Fjallraven New York Store](https://www.trendhunter.com/trends/fjallraven-and-goretex) is about to open, which is great news for Swedephiles like myself. The Swedish company is bringing its rugged line of backpacks, jackets, shoes, axes and anything else you could want to New York. And I for one am pumped. The store has a very minimalist Swedish feel to it, but it also features some chic designer details. Check out the gallery for a look at the Fjallraven New York store. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 49% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Scandinavian Retail Expansion:** The trend of successful Scandinavian brands expanding into new markets presents an opportunity for businesses to evaluate potential partnerships or collaborations. - **Minimalist Store Design:** The trend of minimalist store design, particularly inspired by Scandinavian aesthetics, presents opportunities for businesses and designers to create visually appealing yet functional retail spaces. - **Outdoor Lifestyle Products:** The trend of outdoor lifestyle products, particularly in urban areas, presents an opportunity for businesses to create and market products that cater to this growing demographic. ### Industries Being Reshaped - **Outdoor Retail:** The outdoor retail industry can benefit from the expansion of successful Scandinavian brands, and by incorporating minimalist design aesthetics in their stores. - **Fashion and Apparel:** The fashion and apparel industry can analyze Fjallraven's entry into the US market as an example of successful international expansion and test opportunities for collaborations with other international brands. - **Design and Architecture:** The design and architecture industry can leverage the trend of minimalist store design, particularly in retail spaces, by creating functional yet beautiful interiors that appeal to modern consumers. ## Related on Trend Hunter - [Stunning Outdoor Lifestyle Stores](https://www.trendhunter.com/trends/snow-peak-opens-new-retail-location-in-brooklyn.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Designer-Hosted Brooklyn Pop-Ups](https://www.trendhunter.com/trends/gustaf-westman-in-new-york.md) - [Athletic Brand Flagship Stores](https://www.trendhunter.com/trends/gymshark-2.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [Swedish-Style Kitchen Pop-Ups](https://www.trendhunter.com/trends/ikea-house-warming.md) - [Swedish Candy Pop-Ups](https://www.trendhunter.com/trends/bubs-sweeteasy.md) - [Furniture Store Openings](https://www.trendhunter.com/trends/ikea-new-zealand.md) - [Norwegian Coastline-Inspired Stores](https://www.trendhunter.com/trends/holzweiler-store.md)