# Autumnal Inclement Weather Jackets Fjallraven and GORE-TEX Teamed Up for Waterproof Shells By Michael Hemsworth | Published 2025-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fjallraven-and-goretex References: [t3](https://www.t3.com/active/outerwear/fjallraven-and-gore-tex-are-back-together-and-theyre-going-above-the-treeline) & [fjallraven](https://www.fjallraven.com/ca/en-ca/)  [Fjallraven](https://www.trendhunter.com/trends/fjallraven-kanken-koncept) and [GORE-TEX](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection) have announced a new partnership that is seeing the brands working together on a series of garments that are destined to support adventurers when heading out into the wilderness this fall and winter. The collaboration features a series of waterproof shells that are part of the brand's Fall/Winter 2025 collection that will put the GORE-TEX ePE membrane with its PFAS-free composition in the spotlight. The products will fall under the Keb range and the Bergtagen range that are crafted with the demands of multi-day treks and alpine adventures, respectively. Head of Innovation at Fjallraven Erik Blomberg spoke on the Fjallraven and GORE-TEX collaboration saying, "We’ve always admired [Gore’s](https://www.trendhunter.com/trends/waterproof-outdoor-collection) commitment to performance, so being able to work together again with a shared commitment to sustainability is hugely exciting.” Image Credit: Fjallraven ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 55% | Freshness: 45% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Outdoor Apparel:** Brands like Fjallraven and GORE-TEX are prioritizing eco-friendly materials, setting a new standard for sustainability by incorporating PFAS-free membranes in their designs. - **High-performance Weather Gear:** The introduction of advanced waterproof shells designed for multi-day treks highlights a shift towards more durable and weather-resilient gear for outdoor enthusiasts. - **Collaborative Innovation in Fashion:** Partnerships between major brands such as Fjallraven and GORE-TEX are spurring innovation through shared expertise, resulting in breakthrough products tailored for specific outdoor activities. ### Sectors Adopting This - **Outdoor Fashion:** The demand for specialized, high-performance apparel geared towards challenging weather conditions is driving growth in the outdoor fashion industry. - **Sustainable Textiles:** Efforts to reduce environmental impact through the use of PFAS-free and recyclable materials are propelling advancements in the sustainable textiles industry. - **Sportswear and Adventure Gear:** Innovations tailored to meet the rigorous demands of alpine and trekking adventures are creating niche opportunities within the sportswear and adventure gear market. ## Related on Trend Hunter - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [High-Performance Waterproof Outdoor Collections](https://www.trendhunter.com/trends/waterproof-outdoor-collection.md) - [PFAS-Free Waterproof Jackets](https://www.trendhunter.com/trends/montane-phase.md) - [Weatherproof PFAS-Free Jackets](https://www.trendhunter.com/trends/arcteryx-revised-beta.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Technical Shell Jackets](https://www.trendhunter.com/trends/blaze-beta.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Weatherized Hiking Shoe Collabs](https://www.trendhunter.com/trends/speedarc-matis-goretex.md) - [Element-Ready Outerwear](https://www.trendhunter.com/trends/reigning-champ-goretex.md)