# Dedicated Hard Seltzer Festivals 'Fizz Fight' Will Be the First-Ever Hard Seltzer Festival By Katherine Pendrill | Published 2019-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fizz-fight References: [fizzfight](https://fizzfight.com/) & [facebook](https://www.facebook.com/fizzfight) With hard seltzer becoming the go-to drink of choice for a growing number of young consumers, Colorado has announced that it will be hosting a dedicated hard seltzer festival dubbed '[Fizz Fight](https://www.trendhunter.com/trends/app-for-party-hosts).' Set to take place on September 14th, 2019, Fizz Fight will be the first-ever hard seltzer festival. Fizz Fight will be taking place this fall at the EXDO Event Center in Denver, Colorado. The event will feature over 60 different [hard seltzer brands](https://www.trendhunter.com/trends/hi-seltzer), so that fans can sample many different drink options. Beyond the hard seltzers, there will also be tastings, art exhibitions, [food trucks](https://www.trendhunter.com/trends/sprinter-palm-springs-pack), and more. With dollar sales of hard seltzer up 185% from last year, it's clear that Fizz Fight is tapping into a growing category. Image Credit: *Fizz Fight.* ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 28% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Dedicated Hard Seltzer Festivals:** Opportunity for event organizers to create dedicated festivals centered around hard seltzer, attracting a growing number of young consumers. - **Growing Popularity of Hard Seltzer:** Rise in sales and demand for hard seltzer presents an opportunity for beverage brands to innovate and expand their product offerings. - **Rapid Expansion of the Hard Seltzer Market:** Emerging market for hard seltzer provides a platform for new and existing brands to enter and compete in the beverage industry. ### Industries Being Reshaped - **Event Planning:** Event planners can tap into the growing popularity of hard seltzer by organizing dedicated festivals and events focused on this beverage category. - **Beverage:** Beverage companies have the opportunity to capitalize on the rising demand for hard seltzer by expanding their product lines and developing new flavors and variations. - **Alcohol and Spirits:** The growing market for hard seltzer presents an innovative opportunity for alcohol and spirits companies to create and market their own versions of this popular beverage. ## Related on Trend Hunter - [Interactive Hard Seltzer Bars](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar.md) - [Canned Soju Seltzers](https://www.trendhunter.com/trends/hello-soju.md) - [Zero-Proof Festival Experiences](https://www.trendhunter.com/trends/drinks-with-benefits.md) - [Seltzer Brand NFT Giveaways](https://www.trendhunter.com/trends/fountain-nft-fridge.md) - [Living Culture-Infused Seltzers](https://www.trendhunter.com/trends/cultureinfused-craft-hard-seltzers.md) - [Honey-Spiked Hard Seltzers](https://www.trendhunter.com/trends/new-hard-seltzers.md) - [Hard Seltzer Taprooms](https://www.trendhunter.com/trends/hard-seltzer-taproom.md) - [Effervescent Mimosa-Inspired Seltzers](https://www.trendhunter.com/trends/vizzy-mimosa-hard-seltzer.md) - [Hard Seltzer-Infused Floats](https://www.trendhunter.com/trends/cherry-cola-ice-cream-float.md)