# Disruptive Men's Moisturizers Fixup is Making Essential Skincare for Men More Fun & Accessible By Laura McQuarrie | Published 2023-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fixup References: [finance.yahoo](https://finance.yahoo.com/news/fixup-revolutionizing-mens-moisturizer-humor-171400413.html) & [shopfixup](https://shopfixup.com/) Fixup wants to become "the [Dollar](https://www.trendhunter.com/trends/the-club-campaign) Shave Club of moisturizer" and it is making [men's skincare more accessible](https://www.trendhunter.com/trends/premium-collection) and enjoyable with multi-tasking formulas that deliver enhanced support and protection without making routines more complicated. The brand's Enhanced Daily Moisturizer also boasts hydrating and blemish-banishing properties, alongside protective qualities. According to SkinCancer.org, men are twice as likely to die from melanoma. Knowing that more men are investing in the health of their skin, Fixup is on a mission to "de-stigmatize men's skincare, encouraging men to openly embrace skin health and sun protection with products designed specifically for them." As part of its vision, Fixup is launching a [Kickstarter](https://www.trendhunter.com/trends/beame) campaign with the intent to fund the world's largest Super Bowl ad, and send the first moisturizer into orbit. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 68% | Freshness: 16% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multi-tasking Skincare:** There is an opportunity to create more skincare products that offer multiple benefits, making routines less complicated for consumers. - **De-stigmatization of Men's Skincare:** Brands can capitalize on the trend of men being more invested in the health of their skin and create products specifically designed for them to de-stigmatize using skincare. - **Innovative Marketing Strategies:** There is a disruption opportunity for brands to use unique marketing strategies like launching a Kickstarter campaign to fund the world's largest Super Bowl ad and sending products into orbit. ### Industries Being Reshaped - **Skincare:** The skincare industry can invest in creating multi-tasking products for men and marketing them in unique ways to increase visibility and sales. - **Health and Personal Care:** By creating products specifically for men's skincare needs, the health and personal care industry can tap into a previously underserved market and increase sales revenue. - **Space Technology:** This innovation can be applied to the space technology industry for products to be created specifically for use in space. ## Related on Trend Hunter - [Protective Masculine Moisturizers](https://www.trendhunter.com/trends/anytime-daily-uv-moisturizer.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Multi-Benefit Facial Moisturizers](https://www.trendhunter.com/trends/kizen-complete-facial-moisturizer.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Protective Masculine Moisturizers](https://www.trendhunter.com/trends/spf-20-face-moisturizer.md) - [Targeted Winter Skin Products](https://www.trendhunter.com/trends/nivea-men-1.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Advanced Men's Skincare Creams](https://www.trendhunter.com/trends/men-skin.md)