# Hipster Bicyclist Couture 'Fixed Fashion' by Emma Lundgren Channels Fixed-Gear Bikers By Marissa Brassfield | Published 2009-12-26 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fixed-fashion References: [behance.net](http://www.behance.net/Gallery/Fixed-Fashion/374338) & [emmalundgren](http://emmalundgren.com) Fixed-gear bicyclists play by their own rules, and 'Fixed Fashion' by Emma Lundgren is a [couture collection](https://www.trendhunter.com/trends/audi-car-couture) inspired by these cyclists. With its gear-shaped appliques that remind the viewer of giant [LEGO](https://www.trendhunter.com/trends/bionicle-golden-kanohi) flowers, this collection is filled with whimsical oversized embellishments. Check out the hat in the first image, for example. **Implications** - The rest of the featured images all show off models with fashionable headgear that is clearly inspired by bike helmets. Bike gears are also a very noticeable embellishment that can be seen on both the clothing and the hats. Emma Lundgren explains that her collection is a response to London [fixed gear bikers](https://www.trendhunter.com/trends/neighborhood-x-palace) who want to wear items that let their personalities shine through. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Whimsical Embellishments:** Fashion designers can incorporate oversized and playful embellishments inspired by fixed-gear bicyclists to create unique and eye-catching clothing collections. - **Bike Helmet Fashion:** There is an opportunity for fashion designers to create stylish and fashionable headgear inspired by bike helmets that can be worn beyond cycling scenarios. - **Gear-inspired Appliques:** Using gear-shaped appliques on clothing and accessories can add an edgy and industrial aesthetic to fashion collections, appealing to those interested in fixed-gear biking culture. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage the fixed-gear biking culture to create innovative and trendsetting clothing lines that capture the attention of fashion enthusiasts looking for unique styles. - **Sporting Goods:** Sporting goods companies have an opportunity to explore the intersection of fashion and functional bike gear, creating bike helmets that are not only protective but also stylish and fashionable. - **Accessories:** Accessory brands can incorporate gear-inspired design elements into their products, such as bags, hats, and jewelry, to cater to the fixed-gear biking community's aesthetic preferences. ## Related on Trend Hunter - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Art-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/vitesse.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Colorful Cycling Capsules](https://www.trendhunter.com/trends/dream-together.md) - [Commuter-Focused Reflected Bag Designs](https://www.trendhunter.com/trends/reflected-bag.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md)