# Zombie-Inspired Fitness Games FIX Health’s The Outbreak App is Geared Toward Employee Health By Kalin Ned | Published 2020-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fix-health References: [youtube](https://www.youtube.com/watch?v=vv78RTFYGdU&feature=emb_title) & [astepaheadchallenge](https://www.astepaheadchallenge.com/the-outbreak/) FIX Health has launched a playful [mobile application](https://www.trendhunter.com/trends/urso) that brings the health of employees to the forefront. Titled 'The Outbreak,' the experience is team-based and is designed to drive up one's [daily step count](https://www.trendhunter.com/trends/cangogo) and weekly exercise minutes. Individuals using FIX Health's application are tasked with "surviving in the harsh world of a zombie outbreak." The theme of the undead is no coincidence. During R&D, the company discovered that "the incorporation of zombies drove players to take 37% more steps than themes involving aliens, sports heroes, or holiday characters." Each week, the team starts at a new safe house and has to make its way across the game board through physical movement, unlocking new chapters in an ongoing story. In addition, when [collaborating, teams gain combat bonuses](https://www.trendhunter.com/trends/75-hard-together) and extra points. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 15% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Zombie-inspired Fitness Games:** Disruptive Innovation Opportunity: Develop immersive fitness games that incorporate gamification and storytelling to motivate employees to increase physical activity. - **Team-based Health Experiences:** Disruptive Innovation Opportunity: Create team-oriented health apps that encourage collaboration and competition among employees to improve overall wellness. - **Gamified Workplace Wellness:** Disruptive Innovation Opportunity: Integrate gamification elements into workplace wellness programs to enhance engagement and motivation. ### Where This Applies - **Employee Wellness:** Disruptive Innovation Opportunity: Develop innovative solutions and platforms that improve employee wellness and promote healthy habits in the workplace. - **Mobile Gaming:** Disruptive Innovation Opportunity: Explore the potential of mobile gaming to create interactive experiences that merge physical activity with entertainment. - **Healthtech:** Disruptive Innovation Opportunity: Leverage technology and data analytics to revolutionize the health and fitness industry, offering personalized solutions and immersive experiences. ## Related on Trend Hunter - [Exercise-Focused Gaming Apps](https://www.trendhunter.com/trends/smart-5min-x-suika-game.md) - [Gamified Wellness Platforms](https://www.trendhunter.com/trends/healthgame.md) - [Gamified Walking Apps](https://www.trendhunter.com/trends/lawa.md) - [Gamified Walking Experiences](https://www.trendhunter.com/trends/walkable.md) - [Adventure-Based Fitness Tools](https://www.trendhunter.com/trends/mount-fitness.md) - [Entertaining Micro Workout Apps](https://www.trendhunter.com/trends/smartphone-workout-game.md) - [Gamified Workout Apps](https://www.trendhunter.com/trends/workout-quest.md) - [Gamified Office Worker Exercises](https://www.trendhunter.com/trends/crouch-beat.md) - [Strategic Running Gameplay](https://www.trendhunter.com/trends/battle-run.md)