# Exceptional American Blended Whiskeys Five Trail Whiskey is Perfect for "Damp January" By Grace Mahas | Published 2023-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/five-trail-whiskey References: [lcbo](https://www.lcbo.com/en/five-trail-american-blended-whiskey-30131)  The start of a new year, for many, means new goals, resolutions, and a chance for change, and this year is no exception! A resolution that has gained popularity is taking part in ‘Damp January,’ a commitment to enjoy a well-deserved drink during special occasions with intention. One new, award-winning whiskey that recently hit the shelves at select LCBOs is hoping to be that drink of choice -- [Five Trail Whiskey](https://www.trendhunter.com/trends/five-springs-infused-bourbon). Founded on five generations of [Coors Legacy](https://www.trendhunter.com/trends/coors-light-beer-cheese) brewing excellence, Five Trail Whiskey is a harmony of an aged Colorado single malt and three bourbons, proofed with Rocky Mountain water and produced by [Coors Whiskey Co.](https://www.trendhunter.com/trends/trailblazing-american-whiskey) Five Trail Whiskey is available for purchase at participating retailers for $79.95. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 59% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Damp January:** Opportunity to market and promote low-alcohol alternatives and non-alcoholic beverages to consumers. - **Blended Whiskeys:** Opportunity to innovate and offer unique blends that cater to consumer preferences and tastes. - **Craft Spirits:** Opportunity to produce small-batch and locally sourced spirits that appeal to consumers seeking premium and authentic products. ### Sectors Adopting This - **Alcohol Beverage:** Opportunity to capitalize on the growing demand for premium, low-alcohol and authentic spirits. - **Hospitality:** Opportunity to offer unique and exclusive whiskey experiences and tastings that attract consumers seeking new and diverse experiences. - **Retail:** Opportunity to partner with local and small-batch distilleries to offer unique and premium products that appeal to consumers seeking authenticity and quality. ## Related on Trend Hunter - [Trailblazing American Whiskeys](https://www.trendhunter.com/trends/trailblazing-american-whiskey.md) - [Elegant Aged Spirits](https://www.trendhunter.com/trends/cascade-moon.md) - [Unblended High-Rye Whiskeys](https://www.trendhunter.com/trends/spirit-hound-distillers.md) - [Social Good Seasonal Whiskeys](https://www.trendhunter.com/trends/high-west.md) - [Limited-Edition Fall-Evoked Whiskies](https://www.trendhunter.com/trends/maplewood-select.md) - [Experimental Whiskey Bottles](https://www.trendhunter.com/trends/tx-whiskey.md) - [Boundary-Pushing Whiskey Products](https://www.trendhunter.com/trends/jeffersons-bourbon.md) - [Special Edition Whiskey Ranges](https://www.trendhunter.com/trends/hardins-creek-whiskeys.md) - [18-Year Blended Canadian Whiskeys](https://www.trendhunter.com/trends/blended-canadian-whiskey.md)