# Snackable Protein Pretzels Lenny & Larry's FITZELS Share 18 Grams of Protein Per 3-Ounce Bag By Laura McQuarrie | Published 2024-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitzels References: [bakingbusiness](https://www.bakingbusiness.com/articles/61018-lenny-and-larrys-debuts-protein-packed-pretzels) & [lennylarry](https://www.lennylarry.com/collections/fitzels)  [Lenny & Larry's](https://www.trendhunter.com/trends/cookiefied-big-bar) FITZELS is a bold new protein snack for pretzel lovers that's ready to take on the go. These nutritious snacks satisfy with crunchy textures, salty-savory flavors and 18 grams of protein in every three-ounce bag. These protein pretzels deliver the building blocks for strong muscles and energize with complex carbs to support active individuals who want something different than the sweet, [protein-rich bars and cookies](https://www.trendhunter.com/trends/fulfils-protein-snacks) that Lenny & Larry's is best known for. These baked protein pretzels are being introduced by the brand in a trio of flavors that includes saucy tomato-basil Pizza Palooza, peppery Boujie Mustard and Everything Bagel. Like other snacks from the brand, FITZELS are Certified Vegan, and Non-GMO Project Verified, soy-free and made without high fructose corn syrup or artificial sweeteners. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 19% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-infused Snacks:** The rise of protein-infused snacks like Lenny & Larry's FITZELS presents an opportunity for brands to cater to health-conscious consumers seeking convenient, high-protein options beyond bars and shakes. - **Alternative Flavor Combinations:** Innovative flavor combinations such as Pizza Palooza, Boujie Mustard, and Everything Bagel in protein pretzels indicate a shift towards more adventurous and satisfying snack experiences. - **Plant-based Protein Innovations:** Brands embracing plant-based protein sources in snacks like FITZELS signal a growing market for vegan-friendly protein alternatives that appeal to a wider audience. ### Where This Applies - **Health Food Industry:** The health food industry can capitalize on the demand for protein-rich snacks by developing innovative products that merge nutrition and convenience for on-the-go consumers. - **Snack Industry:** The snack industry can explore unconventional flavor profiles and ingredient combinations to create unique, protein-packed snack options that cater to diverse taste preferences and dietary needs. - **Plant-based Food Sector:** The plant-based food sector has an opportunity to expand its consumer base by offering more plant-powered protein snacks like FITZELS that align with modern dietary preferences and ethical considerations. ## Related on Trend Hunter - [Crispy Protein Pretzels](https://www.trendhunter.com/trends/protein-pretzel.md) - [Snackable Protein Pretzels](https://www.trendhunter.com/trends/kindling-snacks.md) - [Protein-Rich Frozen Pretzel Products](https://www.trendhunter.com/trends/protein-soft-pretzels.md) - [Oversized Plant Protein Bars](https://www.trendhunter.com/trends/cookiefied-big-bar.md) - [High-Protein Pizza Chips](https://www.trendhunter.com/trends/popped-protein-chips.md) - [Flavor-Forward Protein Snacks](https://www.trendhunter.com/trends/two-snack-categories.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Protein-Enhanced Cookies](https://www.trendhunter.com/trends/lenny-larrys1.md) - [Pretzel-Inspired Snack Products](https://www.trendhunter.com/trends/pretzel-crackers.md)