# Lightweight Eco Wine Bottles FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers By Laura McQuarrie | Published 2024-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitvine References: [businesswire](https://www.businesswire.com/news/home/20240619295769/en) & [fitvinewine](http://www.fitvinewine.com/)  Fragile [glass bottles](https://www.trendhunter.com/trends/lightweight-champagne-bottle) and the need to keep wine at the right temperature without spillage are just some of the challenges of taking wine to go, but they're solved with the new FitVine Aluminum Bottles. These [lightweight, resealable bottles](https://www.trendhunter.com/trends/salcombe-gin-miniature-aluminum-bottles) are eco-friendly and unbreakable, made with active, wellness-oriented consumers in mind. “The same way that FitVine drinkers never have to sacrifice flavor for ‘better for you’ benefits, like [zero sugar or low sulfites](https://www.trendhunter.com/trends/svelte-wine), wine drinkers shouldn’t have to sacrifice their favorite beverage simply because glass isn’t permitted poolside," says Steven DeCosta, Director of Winemaking for FitVine Wine. The 750ml bottles for outdoor enthusiasts and urban adventurers share two FitVine wines, Sauvignon Blanc and Chillable Red Blend, that are zero-sugar and full-alcohol. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 52% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Aluminum Wine Bottles:** Aluminum wine bottles offer an innovative solution for eco-conscious consumers seeking lightweight, unbreakable packaging. - **Wellness-oriented Alcohol Packaging:** Packaging that caters to wellness-oriented consumers highlights a shift towards products that combine enjoyment with health benefits. - **Outdoor Beverage Solutions:** Developing durable, portable beverage containers meets the growing demand from outdoor enthusiasts and urban adventurers seeking convenient drink options. ### Where This Applies - **Sustainable Packaging:** The rise of eco-friendly and sustainable packaging options represents a significant shift in consumer preferences towards environmental responsibility. - **Health-conscious Alcohol:** The health-conscious alcohol industry is expanding to meet consumer demand for beverages that offer health benefits without compromising on taste. - **Outdoor Recreation Products:** The growing market for outdoor recreation products drives innovation in portable, durable, and convenient solutions for consumers. ## Related on Trend Hunter - [Aluminum Rosé Bottles](https://www.trendhunter.com/trends/fitvine-bubbly-rose.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottles.md) - [Health-Conscious Bubbly Wines](https://www.trendhunter.com/trends/fitvine-bubbly-rose-1.md) - [Aluminum Wine Bottles](https://www.trendhunter.com/trends/aluminum-wine-bottle.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Recyclable Lightweight Wine Bottles](https://www.trendhunter.com/trends/ron-rubin-brands.md) - [Lightweight Circular Wine Packaging](https://www.trendhunter.com/trends/Lightweight-circular-wine-packaging.md) - [Aluminum-Based Cocktail Packaging](https://www.trendhunter.com/trends/waitrose-1.md) - [Lightweight Wine Bottle Packaging](https://www.trendhunter.com/trends/aldi-and-greencroft.md)