# Pocket-Sized Fitness Devices The 'FITRUS Plus' Helps with Fitness and Nutrition for Optimal Health By Michael Hemsworth | Published 2018-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitrus-plus References: [geeky-gadgets](https://www.geeky-gadgets.com/fitrus-plus-health-system-creates-customised-exercises-and-nutrition-plans-27-04-2018/) & [kickstarter](https://www.kickstarter.com/projects/fitrus/first-portable-health-companion-with-10-features-f) There is no shortage of [fitness trackers](https://www.trendhunter.com/trends/oura-ring-41) on the market, but the 'FITRUS Plus' comes as a more intuitive one that is focused on your overall health rather than just how many steps you take each day. Integrated with bioelectrical impedance analysis (BIA) technology, the device will measure your [body fat content](https://www.trendhunter.com/trends/careco-fisica) to ensure that you are focused on your [body composition](https://www.trendhunter.com/trends/bodyscan-feature) instead of the number on a scale or your body size. This is because body fat percentage is a key aspect of a healthy lifestyle; keeping the level low will help to ensure you don't partake in crash diets or exercising to achieve short-term results. The 'FITRUS Plus' offers a new approach to personal health that could revolutionize how we think about fitness-tracking technology. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Bioelectrical Impedance Analysis Technology:** The integration of BIA technology in fitness devices presents an opportunity for disruptive innovation in health monitoring and tracking. - **Holistic Health Tracking:** The trend towards tracking overall health, rather than just fitness, creates opportunities for the development of complementary products and services. - **Body Composition-focused Fitness Tracking:** A shift in focus to body composition tracking presents opportunities for technological advancements in accurately measuring and tracking body fat percentage. ### Where This Applies - **Fitness Technology:** The fitness technology industry can utilize bioelectrical impedance analysis technology to create unique and more comprehensive tracking devices. - **Health and Wellness:** Developments in holistic health tracking and body composition-focused fitness tracking can create opportunities for innovation in the health and wellness industry. - **Medical Technology:** BIA technology can be used in medical devices to provide a more accurate and non-invasive method of measuring body composition for diagnosis and treatment. ## Related on Trend Hunter - [Muscle Growth-Tracking Devices](https://www.trendhunter.com/trends/training-improvement-system.md) - [Handheld Body Analysis Devices](https://www.trendhunter.com/trends/body-fat-management-solution.md) - [AI-Powered Body Scanners](https://www.trendhunter.com/trends/fitme-3d-body-scanner.md) - [Motivational Fitness Tracker Wearables](https://www.trendhunter.com/trends/neatfit-fitness-tracker.md) - [Smart Home Scales](https://www.trendhunter.com/trends/actofit-smart-scale-home.md) - [Perspiration-Analyzing Fitness Trackers](https://www.trendhunter.com/trends/sweat-fitness-tracker.md) - [AI Fitness Trackers](https://www.trendhunter.com/trends/ezfitness.md) - [3D Fitness Tracking](https://www.trendhunter.com/trends/fitycal.md) - [Groundbreaking Nutrition Management Platforms](https://www.trendhunter.com/trends/the-drop.md)