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# Fitness-Tracking Jewelry
The BritKali Jewelry Collection is Designed for the Fitbit Flex

By Michael Hemsworth | Published 2015-12-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fitnesstracking
References: [thegadgetflow](http://thegadgetflow.com/portfolio/britkali-jewelry-collection-fitbit-flex/) & [kickstarter](https://www.kickstarter.com/projects/1228209448/britkali-exclusive-jewelry-collection-for-fitbit-f?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow)

A large segment of consumers are getting on-board with [fitness-tracking gadgets](https://www.trendhunter.com/trends/tband) that help encourage a more active lifestyle, so modifications like the BritKali Jewelry Collection are coming about to help enhance customization options.

Coming in a variety of different color and style options, the BritKali Jewelry Collection is designed specifically for the Fitbit Flex as a way to help personify and characterize the small fitness-tracking device. Users can build their own design using the BritKali Jewelry Collection by choosing the color of casing and [bracelet style](https://www.trendhunter.com/trends/juicy-couture-bracelet-kit).

While the BritKali Jewelry Collection is indeed ideal as a way to hold the Fitbit Flex during regular daily activities, the products are best not used for exercise or sleep-tracking to ensure the best results are achieved.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 47% | Activity: 50% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What's Driving This Trend

- **Customized Fitness Accessories:** There is an opportunity for creating customized accessories that enhance the functionality and personalization of fitness-tracking devices.
- **Fashionable Fitness Tech:** The merging of fashion and technology in fitness-tracking jewelry offers opportunities for creating stylish and functional accessories.
- **Personalized Wellness Gadgets:** Personalizing wellness gadgets like the Fitbit Flex with jewelry collections opens up possibilities for users to express their unique style while tracking their fitness goals.

### Who This Affects Most

- **Jewelry & Accessories:** The jewelry industry can explore collaborations and innovations to design and produce fitness-tracking jewelry collections.
- **Wearable Tech:** The wearable technology industry has a potential market in producing fashionable and customizable fitness-tracking accessories for various devices.
- **Wellness & Fitness:** The wellness and fitness industry can partner with jewelry designers to create fitness-tracking accessories that align with users' desires for both functionality and style.

## Related on Trend Hunter

- [Minimalist AI Jewelry Lines](https://www.trendhunter.com/trends/minimalist-ai-jewelry.md)
- [Motivational Fitness Tracker Wearables](https://www.trendhunter.com/trends/neatfit-fitness-tracker.md)
- [Wearable Fitness Tracker Concepts](https://www.trendhunter.com/trends/allai-wearable1.md)
- [Style-Conscious Health-Tracking Rings](https://www.trendhunter.com/trends/oura-ring-gen3-horizon.md)
- [Health-Tracking Sleek Wearables](https://www.trendhunter.com/trends/ring-one.md)
- [Fitness-Tracking Accessible Smart Rings](https://www.trendhunter.com/trends/pebble-halo-smart-ring.md)
- [Health-Tracking Fitness Rings](https://www.trendhunter.com/trends/kuura.md)
- [Unified Health-Tracking Smart Rings](https://www.trendhunter.com/trends/renpho-lynx-smart-ring.md)
- [Demure Blood Pressure Bracelets](https://www.trendhunter.com/trends/aktiia-wearable-blood-pressure-monitor.md)