# Fitness Software Business Expansions Daxko Acquired FitnessForce to Broaden Its Portfolio By Kalin Ned | Published 2026-07-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fitnessforce References: [insider.fitt.co](https://insider.fitt.co/press-release/daxko-acquires-fitnessforce-broadening-its-global-fitness-software-portfolio/)  [Daxko](https://www.trendhunter.com/trends/wellness-strategy) — the leading software provider for health, fitness, and wellness organizations — has announced the acquisition of FitnessForce, which is an award-winning, modern, API-first membership management platform purpose-built for multi-location, franchise, and international fitness operators. This strategic move broadens Daxko's global fitness software portfolio, which now serves every type of fitness and community wellness organization — from boutique studios and trainers to large health clubs and the largest franchisors operating in the world's fastest-growing markets. FitnessForce delivers the local capabilities that operators running multiple locations, brands, and geographies require on day one. This includes local payments, biometric access, tax compliance, [WhatsApp](https://www.trendhunter.com/trends/ai-fitness-chatbot)-native communications, AI-powered insights, and native franchise economics with royalty visibility and automated collection across franchisees and master franchisees. The platform can be deployed as a complete out-of-the-box solution or used headlessly, with its 1,100+ APIs allowing operators to build their own member and staff experiences. Image Credit: Daxko ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 28% | Activity: 33% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Api-first Fitness Platforms:** Modular software architectures create room for fitness operators to customize member, staff, and franchise experiences across markets without replacing core systems. - **Localized Wellness Operations:** Built-in regional payments, tax compliance, and messaging features reflect growing demand for platforms that support global expansion with market-specific functionality. - **AI-powered Franchise Management:** Automated insights, royalty tracking, and collection tools signal a shift toward smarter systems that reduce complexity for multi-location fitness brands. ### Who This Affects Most - **Fitness Software:** Enterprise-grade membership platforms are evolving into flexible ecosystems that serve boutiques, health clubs, franchises, and international operators through unified infrastructure. - **Health and Wellness:** Digital operating systems are becoming central to wellness organizations seeking scalable engagement, access control, and member management across diverse service models. - **Franchise Technology:** Purpose-built tools for royalty visibility, master franchise oversight, and automated financial workflows are reshaping how distributed brands manage growth. ## Related on Trend Hunter - [Strategic Fitness Studio Expansions](https://www.trendhunter.com/trends/body-fit-training.md) - [Standardized Fitness Programming-Focused Partnerships](https://www.trendhunter.com/trends/fitura-brands.md) - [GLP-1-Friendly Fitness Programs](https://www.trendhunter.com/trends/elevate-wellness.md) - [Industry-First Personal Training Apps](https://www.trendhunter.com/trends/personal-training-app.md) - [Luxury Fitness-Focused Partnerships](https://www.trendhunter.com/trends/membership-experience.md) - [Mass-Market Functional Fitness](https://www.trendhunter.com/trends/massmarket-functional-fitness.md) - [Gym Growth-Focused Platforms](https://www.trendhunter.com/trends/gym-launch.md) - [Optimization-Focused Digital Workforce Models](https://www.trendhunter.com/trends/digital-workforce-model.md) - [Wellness Enterprise-Grade Digital Brands](https://www.trendhunter.com/trends/leisurelabs.md)