# Feline Fitness Ads Evdefitness' Fitness Workout Advertisements Stars Cats Who Are Sweating It Out By Laura McQuarrie | Published 2014-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-workout References: [coloribus](http://www.coloribus.com/adsarchive/prints/evdefitnesscom-flexible-19360605/) & [Evdefitness](http://Evdefitness.com) Since cats seem to rule a good part of the Internet, working them into advertisements is a surefire way to capture people's attention, no matter what the product seems to be—in this case, it's a [fitness workout advertisement](https://www.trendhunter.com/trends/dynamic-campaign) for Evdefitness. The ads promote Evdefitness' fun and fast workout routines, which can be done at home. If you don't have a totally lazy pet cat, as these ads suggest, maybe even your kitty will get in on the action and join you in working up a sweat. The ads are cute, silly and full of witty quips comparing the agility of cats to a fitness level you might be able to attain someday, which is a funny way to show just how [fun at-home workouts](https://www.trendhunter.com/trends/power-progress) can be. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Pet-inspired Advertising:** Disruptive innovation opportunity: Explore using pets, such as cats, in advertisements to capture audience attention and create a memorable brand image. - **At-home Workout Routines:** Disruptive innovation opportunity: Develop innovative and engaging workout routines designed for people to do at home, incorporating fun and fast-paced activities. - **Humorous and Witty Marketing:** Disruptive innovation opportunity: Utilize humor and wit in advertising campaigns to make them more memorable and create a positive brand association. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity: Explore new ways to incorporate animals, such as cats, into advertising strategies to capture audience attention and increase brand engagement. - **Fitness and Wellness:** Disruptive innovation opportunity: Develop innovative at-home workout routines that incorporate fun and fast-paced activities, targeting individuals looking for convenient fitness solutions. - **Entertainment and Media:** Disruptive innovation opportunity: Create humorous and witty advertisements that resonate with audiences, capturing their attention and driving engagement in the entertainment and media industry. ## Related on Trend Hunter - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Gamified Fitness Motivation](https://www.trendhunter.com/trends/calpets.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Gamified Virtual Fitness Apps](https://www.trendhunter.com/trends/gympet.md) - [Empowering Fitness Campaigns](https://www.trendhunter.com/trends/mother-fitness.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md)