# Heart-Monitoring Watches Polar's Wearable Fitness Watch is Dedicated to Tracking Heart Rates By Christopher Magsambol | Published 2015-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-watch References: [wareable](http://www.wareable.com/polar/polar-wrist-based-heart-rate-tracking-2015) & [ubergizmo](http://www.ubergizmo.com/2015/08/polar-fitness-tracker-optical-heart-rate-monitor/) [Polar](https://www.trendhunter.com/trends/powered-by-polar) is set to release a fitness watch that is built around heart rate monitoring technologies. Although there has been a recent rise in [optical heart rate (OHR) devices](https://www.trendhunter.com/trends/fourth-frontier-x2) going on the market and Polar's new product will be sure to set itself apart. Previously, Polar was the innovator responsible for the heart rate monitors designed to be strapped to the chest, but it has since decided to diversify its products. Despite a seemingly late entrance in the OHR market, Polar believes it is only the beginning for the rise of this type of product. Polar typically deals with high-end fitness devices, however, the unnamed new device will be [affordable for casual runners and trackers](https://www.trendhunter.com/trends/amazfit-bip-6). The company's well known commitment to accuracy may be contributing to the delay, as a release date has yet to be announced. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Heart-rate Monitoring Technologies:** Opportunity for disruptive innovation in developing advanced heart-rate monitoring technologies for wearable devices. - **Optical Heart Rate (OHR) Devices:** Opportunity for disruptive innovation in creating OHR devices with improved accuracy and user experience. - **Affordable Wearable Fitness Devices:** Opportunity for disruptive innovation in designing affordable fitness devices that cater to casual runners and trackers. ### Sectors Adopting This - **Wearable Technology:** Opportunity for disruptive innovation in the wearable technology industry by incorporating advanced heart-rate monitoring capabilities. - **Health and Fitness:** Opportunity for disruptive innovation in the health and fitness industry by developing innovative heart rate monitoring devices for consumers. - **Consumer Electronics:** Opportunity for disruptive innovation in the consumer electronics industry by creating affordable and accurate heart rate monitoring wearable devices. ## Related on Trend Hunter - [Fitness Tracking Smartwatch Tech](https://www.trendhunter.com/trends/powered-by-polar.md) - [Temperature-Tracking Fitness Smartwatches](https://www.trendhunter.com/trends/polar-ignite-3-titanium.md) - [Optical Fitness Armband Sensors](https://www.trendhunter.com/trends/peloton-heart-rate-band.md) - [Clip-On Heart Monitors](https://www.trendhunter.com/trends/hrmfit.md) - [Collaboration Budget-Friendly Smartwatches](https://www.trendhunter.com/trends/new-moto-watch.md) - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Multipurpose Health-Monitoring Watches](https://www.trendhunter.com/trends/fitvii-health-watch.md) - [Blood Pressure-Monitoring Smartwatches](https://www.trendhunter.com/trends/yhe-bp-doctor-fit.md)