# Experiential Footwear Shops The Puma Endorphin Store "Prescribes" Mood-Boosting Fitness Treatments By Laura McQuarrie | Published 2019-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-treatments References: [campaignlive](https://www.campaignlive.co.uk/article/puma-prescribes-workouts-test-lqd-cell-trainers/1593865) & [eventbrite](https://www.eventbrite.co.uk/e/the-puma-endorphin-store-registration-67914525173) To give people in London the chance to try its new LQD Cell trainers in a fun way, [Puma](https://www.trendhunter.com/trends/worlds-smallest-gym) created the Puma Endorphin Store, which shares six-minute [mood-boosting fitness treatments](https://www.trendhunter.com/trends/retail-therapy1) to get hearts pumping. The experience for consumers ages 16 and up can be had in about 10 minutes total, offering a quick way for people to experience a "prescribed" workout to energize the body and stabilize the mind. In all, there will be three different treatments available that will be offered based on a guest's mood as they arrive. In The Energy Zone, people can expect to partake in a [high-intensity interval training workout](https://www.trendhunter.com/trends/fitness-rave) in collaboration with Jason Leggett, a DJ and Barry’s Bootcamp instructor. The Focus Zone offers a completely different experience with a dance-inspired experience, while The Calm Zone shares a serene yoga-inspired session. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Experiential Fitness Stores:** Fitness retailers can create branded store experiences that inspire consumers to not only try their products but also cultivate a healthy lifestyle. - **Customized Workouts:** Retailers and fitness brands can offer personalized workouts based on a consumer's mood or fitness goals, creating a unique shopping experience that sets them apart from competitors. - **Mood-based Experiences:** Brands can offer experiences that target specific consumer moods, from energizing workout sessions to calming yoga, creating a more holistic approach to fitness and wellness. ### Industries Being Reshaped - **Retail:** Retailers can use experiential fitness stores to attract customers and differentiate themselves from competitors, creating a more memorable brand experience. - **Fitness & Wellness:** Fitness and wellness brands can offer personalized and mood-based experiences to cultivate more loyal customer relationships and stand out in a crowded market. - **Entertainment:** Entertainment venues and events can incorporate fitness experiences that target the mental and physical well-being of guests, creating a more immersive and engaging experience. ## Related on Trend Hunter - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [In-Store Mixed-Reality Gyms](https://www.trendhunter.com/trends/worlds-smallest-gym.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Well-Being Retail Projects](https://www.trendhunter.com/trends/superself.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md)