# Athletic Jogger Wearables The New Balance 'RunIQ' Fitness Tracker Smartwatch is Precise By Michael Hemsworth | Published 2017-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-tracker-smartwatch References: [gadgetsin](http://gadgetsin.com/new-balance-runiq-smartwatch-with-fitness-tracker.htm) & [newbalance](http://www.newbalance.com/runiq/?ICID=IMAGERUNIQ_H1_R_2602) The New Balance 'RunIQ' fitness tracker smartwatch acts as a great piece of equipment for [joggers and athletes](https://www.trendhunter.com/trends/professionalgrade-running-watch) to use in order to track their progress. The New Balance 'RunIQ' features [built-in GPS](https://www.trendhunter.com/trends/forerunner-570) as well as connectivity to Google Play in order to eliminate the need to bring your smartphone with you when heading out for a run. The device has a battery that's capable of offering up to 24-hours of use with typical usage or around 5-hours when used continuously with GPS and heart rate monitoring enabled. The New Balance 'RunIQ' fitness tracker smartwatch features a matte finish and has a wristband that is perforated to allow for maximum breathability. The device enables users to track their runs on a holistic basis by capturing data pertaining to intervals, pace, routes and much more. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Fitness Tracker Smartwatches:** The rise of fitness tracker smartwatches presents opportunities for companies to develop new features for athletes and joggers such as increased data capturing abilities and improved battery life. - **Wearable GPS Technology:** As GPS technology shrinks and becomes more mobile, there will be opportunities for businesses to integrate this technology into a variety of wearable devices for fitness, travel and beyond. - **Breathable Athletic Wearables:** Improved breathability in athletic wearables like the perforated wristband on the New Balance 'RunIQ' fitness tracker smartwatch will be a key selling feature for consumers looking for maximum comfort during their workouts. ### Sectors Adopting This - **Athletic Wearables:** Companies in the athletic wearables industry can capitalize on the trend of fitness tracker smartwatches by creating devices with specialized features and targeted marketing campaigns for athletes and joggers. - **GPS Technology:** As GPS technology becomes more compact and mobile, there will be opportunities for businesses in a range of industries such as fitness, travel and logistics to integrate GPS into their products and services. - **Smartwatch Technology:** The rise of smartwatch technology has created opportunities for companies to capitalize on the trend by developing new and innovative devices with increased functionality and improved battery life. ## Related on Trend Hunter - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Motivational Fitness Tracker Wearables](https://www.trendhunter.com/trends/neatfit-fitness-tracker.md) - [AI Fitness Trackers](https://www.trendhunter.com/trends/garmin-ai-fitness-watch.md) - [AI-Enabled Fitness Watches](https://www.trendhunter.com/trends/amazfit-cheetah.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Opulent Workout-Tracking Smartwatches](https://www.trendhunter.com/trends/xiaomi-watch-2-pro.md) - [Fitness-Tracking Colorful Smartwatches](https://www.trendhunter.com/trends/forerunner-570.md) - [Racing-Ready Smartwatches](https://www.trendhunter.com/trends/suunto-race-watch.md) - [Multi-Sport Lifestyle Smartwatches](https://www.trendhunter.com/trends/coros-pace-3.md)