# Luxurious Fitness Supplements The KIN Range Was Created by Two Renowned Fitness Gurus By Mishal Omar | Published 2017-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-supplement References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/kin.html) & [sheridanandco](http://www.sheridanandco.com/??) The new range of fitness supplements KIN was created by the athletes and fitness gurus Kyle and Kelly Maslen, who are viewed by many as experts in industries related to health, nutrition and exercise. The couple are athletes who have a combined "17 years of industry experience" and who run luxurious fitness retreats in Ibiza. Their expertise lies mostly in yoga and the couple has created high-performance fitness supplements that aim to enhance the health of those who consume them. The supplements come in the form of powdered greens, protein powders and fish oil capsules and their bold yet simple branding was designed by the agency 'Sheridan & Co.' The KIN collection is ideal for individuals who follow the Maslen fitness brand. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Fitness Supplements:** Disruptive innovation opportunity: Creating high-end, premium fitness supplements that cater to the luxury market. - **Branded Fitness Retreats:** Disruptive innovation opportunity: Offering exclusive, luxurious fitness retreats that provide a holistic wellness experience. - **High-performance Nutrition:** Disruptive innovation opportunity: Developing advanced, science-backed nutrition products for athletes and fitness enthusiasts. ### Sectors Adopting This - **Health and Wellness:** Disruptive innovation opportunity: Combining fitness and wellness offerings to create unique, holistic health experiences. - **Nutritional Supplements:** Disruptive innovation opportunity: Introducing innovative and premium supplements to the growing market of health-conscious consumers. - **Fitness Tourism:** Disruptive innovation opportunity: Creating luxury fitness retreats and wellness travel packages to cater to the demand for experiential fitness experiences. ## Related on Trend Hunter - [Nutritionist-Formulated Supplements](https://www.trendhunter.com/trends/smart-protein-products.md) - [Fitness-Approved Nutritional Supplements](https://www.trendhunter.com/trends/rep-fitness.md) - [Premium Supplements Supplements](https://www.trendhunter.com/trends/sports-performance-supplements.md) - [Nutrition-Focused Coaching Programs](https://www.trendhunter.com/trends/kris-gethin-coaching.md) - [Organic Athletic Supplement Ranges](https://www.trendhunter.com/trends/garden-of-life-sports-supplements.md) - [Medical-Grade Fitness Supplements](https://www.trendhunter.com/trends/medicalgrade-fitness-supplements.md) - [Fruit-Branded Nutritional Supplements](https://www.trendhunter.com/trends/an-performance.md) - [Fitness Expert Clothing Collections](https://www.trendhunter.com/trends/katherine-mason-for-kinesis.md) - [Collaboration Sports Nutrition Products](https://www.trendhunter.com/trends/myprotein-x-hyrox.md)