# Home Fitness Acquisitions Lululemon Acquired the Mirror Home Fitness Platform in a Lifestyle Move By Daniel Johnson | Published 2020-07-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-platform1 References: [marketingdive](https://www.marketingdive.com/news/lululemon-snaps-up-at-home-workout-platform-mirror-for-500m/580888/) & [businesswire](https://www.businesswire.com/news/home/20200629005789/en/lululemon-athletica-Acquire-Home-Fitness-Innovator-MIRROR) [Lululemon](https://www.trendhunter.com/trends/studio-mirror) recently acquired [MIRROR](https://www.trendhunter.com/trends/ai-mirror), the home fitness platform, in a $500 million USD deal. The fitness platform will now operate under Lululemon, and Brynn Putnam will continue to act as the Mirror CEO. Calvin McDonald, the Lululemon CEO, made a statement about the acquisition, “In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect.” McDonald also stated that acquiring MIRROR will help the company build on the vision of promoting a lifestyle brand. Acquiring a home fitness platform can also help the company provide workouts to consumers, at a time when many gyms are not able to operate due to ongoing social distancing measures. Image Credit: MIRROR ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Home Fitness Platforms:** The acquisition of MIRROR by Lululemon shows the increasing demand for at-home fitness solutions. - **Experiential Fitness:** Lululemon's vision as an experiential brand shows that providing immersive fitness experiences at home could be a disruptive innovation opportunity. - **Fitness Community:** Lululemon's desire to ignite a community of people living the sweatlife highlights the potential for building fitness communities through online platforms. ### Sectors Adopting This - **Fitness Equipment:** Acquiring home fitness platforms like MIRROR could be a disruptive innovation opportunity for companies that specialize in fitness equipment manufacturing. - **Apparel Retail:** The acquisition of MIRROR by Lululemon highlights the potential for apparel retailers to expand their offerings to include home fitness platforms. - **Online Fitness:** The increasing demand for at-home fitness solutions presents a disruptive innovation opportunity for online fitness platforms and apps. ## Related on Trend Hunter - [Sleek Workout Mirrors](https://www.trendhunter.com/trends/studio-mirror.md) - [Hybrid Fitness Platforms](https://www.trendhunter.com/trends/lululemon-studio.md) - [Automated Livestreaming Fitness Integrations](https://www.trendhunter.com/trends/elevate-by-echelon.md) - [Connected Workout Mirror Systems](https://www.trendhunter.com/trends/proform-vue-fitness-mirror.md) - [Digital Exercise Training Mirrors](https://www.trendhunter.com/trends/hidong-proha-fitness-mirror.md) - [Connected Workout Floor Mirrors](https://www.trendhunter.com/trends/vaha-mirror.md) - [Eurasia Athleisure Market Entries](https://www.trendhunter.com/trends/international-markets.md) - [Minimalist Home Fitness Equipment](https://www.trendhunter.com/trends/lifted-movement.md) - [Media Brand-Owned Fitness Lines](https://www.trendhunter.com/trends/popsugar.md)