# Cellular Coach "Fitness Phone" For Weight Loss, Halitosis Management By PinkVixen | Published 2007-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-phone References: [uk.reuters](http://uk.reuters.com/article/technologyNews/idUKPAR34531420071003) & [nttdocomo](http://www.nttdocomo.com/) If the [reflection in the mirror](https://www.trendhunter.com/trends/nuralogix-longevity-mirror) of your ever-expanding waist line wasn't depressing enough, now a new mobile, the "Fitness Phone," will leave you second guessing that tub of Ben & Jerry's. The phone from NTT DoCoMo, Japanese's largest mobile carrier, will not only let keep count of [how many steps you take](https://www.trendhunter.com/trends/fitbro) in a day, but will also let you know when your breathe smells. "Our primary target groups would be fat-fighting middle-aged businessmen and young women on diets," an NTT DoCoMo rep said. Its stocked with loads of other goodies for the health-conscious gadget lover. Will this be the next [Hollywood](https://www.trendhunter.com/trends/hollywoodthemed-games) "it" phone? ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Fitness Tracking:** Opportunity to develop innovative mobile devices that track fitness-related data and provide personalized health insights. - **Health-conscious Technology:** Potential for creating tech products that promote healthy behaviors and provide real-time health monitoring. - **Wellness Gamification:** Opportunity to combine gaming elements with wellness technology to engage users and motivate them to achieve their health goals. ### Sectors Adopting This - **Telecommunications:** Potential for telecom companies to develop specialized devices and services that integrate fitness tracking and health monitoring. - **Health Tech:** Opportunity for health tech companies to create innovative products that promote healthy living and provide personalized wellness solutions. - **Gaming:** Potential for gaming companies to collaborate with health tech providers to create gamified wellness solutions and engage users in healthy behaviors. ## Related on Trend Hunter - [Handheld Body Analysis Devices](https://www.trendhunter.com/trends/body-fat-management-solution.md) - [Anti-Discipline AI Coaches](https://www.trendhunter.com/trends/simple-life.md) - [Psychology-Focused Fitness Applications](https://www.trendhunter.com/trends/betterme-health-coaching.md) - [Portable Health Monitoring Devices](https://www.trendhunter.com/trends/fitrus-plus-30.md) - [Comprehensive Body Composition Monitors](https://www.trendhunter.com/trends/omron-health.md) - [AI-Enabled Weight Management Apps](https://www.trendhunter.com/trends/health-coaching-app.md) - [Gamified Diet Trackers](https://www.trendhunter.com/trends/capy-diet.md) - [Mobile-Compatible Body Scans](https://www.trendhunter.com/trends/bodyscan-feature.md) - [Comprehensive Healthcare Apps](https://www.trendhunter.com/trends/calorie-tracking.md)