# Club-Recreating Exercise Franchises Clubbercise Classes are a Club Anthem-Playing Fitness Party By Alyson Wyers | Published 2014-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-party References: [coolbusinessideas](http://www.coolbusinessideas.com/archives/clubbing-dance-fitness-exercise/) & [clubbercise](http://www.clubbercise.com) If you enjoy dancing to burn off calories, this [British fitness party franchise](https://www.trendhunter.com/trends/group-strength-training) might appeal to you. Clubbercise was started be three friends who grew frustrated with what they considered to be a poor music selection at the aerobics classes they attended. Their solution was to work out to 90s club anthems and gear their enterprise towards people who would prefer a night out at the club to going to the gym. A Clubbercise class combines elements of the club with exercise. They do this in a dark room with disco lights so they can recreate the high energy, feel good atmosphere while they crank out [dance, house, rave and EDM songs](https://www.trendhunter.com/trends/padel-studios). The fitness party instructors teach choreographed dances that integrate glow sticks with aerobic moves. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 28% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fitness Party Franchises:** Opportunity to create fitness franchises that combine exercise with the energy and atmosphere of a party. - **Music-driven Workout Experiences:** Potential for workout classes that focus on specific music genres or eras to attract a niche audience. - **Innovative Exercise Class Environments:** Possibility to design fitness classes that incorporate unique settings and lighting to enhance the overall experience. ### Who This Affects Most - **Fitness and Wellness:** Fitness and wellness industry could explore new franchise models and workout concepts that prioritize enjoyment and entertainment. - **Music Streaming and Events:** Music streaming platforms and event organizers can collaborate with fitness companies to create specialized workout experiences centered around specific music genres. - **Lighting and Sound Equipment:** Opportunity for lighting and sound equipment manufacturers to develop products tailored to fitness party environments and dance-inspired workout classes. ## Related on Trend Hunter - [Music-Based Fitness Class Plans](https://www.trendhunter.com/trends/fitness-class-plans.md) - [At-Home Dance Fitness Experiences](https://www.trendhunter.com/trends/zumba-fitness-party.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Cutting-Edge Workout Experiences](https://www.trendhunter.com/trends/cuttingedge-workout-experiences.md) - [Ambitious Group Fitness Classes](https://www.trendhunter.com/trends/ambitious-group-fitness.md) - [Sizable Athletic Membership Parties](https://www.trendhunter.com/trends/the-athletic-clubs.md) - [Music-Driven Pilates Workouts](https://www.trendhunter.com/trends/form50.md) - [Rewarding Dance Apps](https://www.trendhunter.com/trends/desperados-dance-club.md) - [Boutique Fitness Memberships](https://www.trendhunter.com/trends/elleto.md)