# Fitness-Focused Massage Cubes These Massage Cubes from KOA+ROY Boast Menthol and Camphor By Grace Mahas | Published 2022-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-massage-cube References: [uncommongoods](https://www.uncommongoods.com/product/fitness-massage-cube)  KOA+ROY's menthol-infused massage cube is said to reduce pain and inflammation when massaged onto sore muscles and joints. The Soothing Massage Cube from KOA+ROY contains menthol and arnica, key ingredients in many professional-grade recovery products. When massaged onto sore muscles, these ingredients can help reduce pain and inflammation. This specially designed acrylic cube can also be chilled in the refrigerator for a soothing and cooling treatment for hot days or after a sweaty workout. Moreover, for every cube sold, KOA+ROY plants a tree with the help of the environmental nonprofit One Tree Planted, making it an opportunity to contribute to long-term bodily and planet health. Lastly, the brand is a [B Corp](https://www.trendhunter.com/trends/the-alldeya-arms) that is committed to using only 100% plastic-free packaging. Image Credit: KOA+ROY ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 37% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Menthol-infused Recovery Products:** There is an opportunity to develop more recovery products infused with menthol and other natural ingredients that can reduce pain and inflammation for athletes and fitness enthusiasts. - **Sustainable Fitness Products:** Developing products made with sustainable and eco-friendly materials, like KOA+ROY's plastic-free packaging, can appeal to environmentally-conscious consumers in the fitness industry. - **Chilled Massage Therapy:** Innovations in massage therapy that involve chilling products, like KOA+ROY's Soothing Massage Cube, can provide a unique and refreshing experience for customers seeking relief from sore muscles and joints. ### Where This Applies - **Fitness and Athleisure:** Brands in the fitness and athleisure industry can create product lines infused with menthol and arnica to target consumers seeking pain relief and faster recovery from workouts. - **Sustainable Packaging:** There is a growing demand for sustainable packaging in the beauty and wellness industries, as companies like KOA+ROY have demonstrated significant success in providing eco-friendly materials for their products. - **Massage Therapy:** Massage therapy practitioners can adapt the concept of KOA+ROY's chilled massage cube to offer their clients a unique and refreshing experience during their sessions. ## Related on Trend Hunter - [Targeted Muscle Pain Devices](https://www.trendhunter.com/trends/therabody-recoverytherm-cube.md) - [Nutrient-Infused Ice Cubes](https://www.trendhunter.com/trends/roxii-supercube.md) - [CBD-Infused Vegan Body Rubs](https://www.trendhunter.com/trends/body-rub.md) - [CBD-Infused Icy Gels](https://www.trendhunter.com/trends/icy-gel.md) - [Sensorial Remedy Kits](https://www.trendhunter.com/trends/pain-relief-kit.md) - [Recovery-Supporting Soaking Salts](https://www.trendhunter.com/trends/soaking-salt.md) - [Adjustable Handheld Muscle Rollers](https://www.trendhunter.com/trends/muscle-roller.md) - [Essential Oil Pain Relief Rollers](https://www.trendhunter.com/trends/muscles-joints-roller.md) - [Modular Compression Systems](https://www.trendhunter.com/trends/modulair-compression-system.md)