# Audio Coach Fitness Trackers The Atlas 'Shape' Fitness Health Tracker Packs AI Technology By Michael Hemsworth | Published 2017-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-health-tracker References: [gadgetsin](http://gadgetsin.com/atlas-shape-fitness-tracker-with-personal-audio-coach.htm) & [kickstarter](https://www.kickstarter.com/projects/1453955704/shape-by-atlas-the-first-24-7-fitness-coach) The market for wearable technology is evolving to satisfy users when it comes to a more customized, intuitive experience as seen with the [Atlas 'Shape](https://www.trendhunter.com/trends/atlas-ocean-voyages)' fitness health tracker. The Atlas 'Shape' operates like a traditional fitness tracker to provide users with solid data pertaining to their activity, heart rate, inactivity and even how they're sleeping. The device goes a step further by implementing the [Coach AI technology](https://www.trendhunter.com/trends/fitai) into the device in order to receive real-time information pertaining to how you can lead a healthier lifestyle. The Atlas 'Shape' fitness health tracker is capable of being used for about ten-days on a charge of the internal battery and features compatibility with Google Fit and [Apple](https://www.trendhunter.com/trends/bodyscan-feature) Health Kit to satisfy those who are using the device with or without additional devices in tow. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Wearable Fitness Technology:** The Atlas 'Shape' fitness health tracker exemplifies the growing trend of fitness technology that utilizes AI technology to provide real-time feedback and analysis. - **Customized Health Tracking:** Consumers are demanding more personalized health tracking experiences, which presents an opportunity for companies to innovate and incorporate AI technology. - **Long-lasting Battery Life:** As users look to use wearable fitness trackers for extended periods of time, companies can differentiate themselves by developing devices with longer battery life, like the Atlas 'Shape' which boasts a ten-day battery life. ### Sectors Adopting This - **Fitness Technology:** Companies in the growing fitness technology industry can continue to innovate by developing devices that offer AI-enabled tracking and analysis, like the Atlas 'Shape' fitness health tracker. - **Health and Wellness:** The health and wellness industry can benefit from the demand for personalized health tracking experiences, creating opportunities for companies to innovate and integrate AI technology into products and services. - **Consumer Electronics:** Consumer electronics companies can stand out in the crowded market by incorporating longer battery life into wearable fitness trackers, like the Atlas 'Shape', which provides a ten-day battery life. ## Related on Trend Hunter - [AI Fitness Trackers](https://www.trendhunter.com/trends/garmin-ai-fitness-watch.md) - [AI Fitness Trackers](https://www.trendhunter.com/trends/ezfitness.md) - [Inaugural AI-Powered Workout Devices](https://www.trendhunter.com/trends/bodypark-atom.md) - [AI-Driven Fitness Models](https://www.trendhunter.com/trends/fitness-model.md) - [AI Fitness Coaches](https://www.trendhunter.com/trends/ifit-ai-coach.md) - [Coaching AI Rings](https://www.trendhunter.com/trends/exerring.md) - [Wearable Fitness Tracker Concepts](https://www.trendhunter.com/trends/allai-wearable1.md) - [Hyper-Personalized Workout Systems](https://www.trendhunter.com/trends/altis-ai-personal-trainer.md) - [Motivational Fitness Tracker Wearables](https://www.trendhunter.com/trends/neatfit-fitness-tracker.md)