# Peeling Fitness Calendars Companhia Athletica Helps You Stay Motivated from Month to Month By Allison Love | Published 2010-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-calendars References: [notcot.org](http://www.notcot.org/post/31570/) & [comunicadores.info](http://comunicadores.info/2010/06/14/calendario-da-companhia-athletica/) The [fitness calendars](https://www.trendhunter.com/trends/cly-pixel) for the Companhia Athletica gym are [hysterically motivational](https://www.trendhunter.com/trends/vitalflip). By featuring peel-back layers of the calendar, buyers can see the difference a little [gym time](https://www.trendhunter.com/trends/zero-missed-workouts) would make. The calendar works by showing the fattest version of a figure in January and as the months progress, each flip of a calendar page shows a slimmer version of the figure--right up until December rolls around and the figure is a slim, trim gym machine. The Companhia Athletica calendars come in a blue male version and a pink female version, so your motivation can be tailored to your gender. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 67% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Fitness Tracking:** Innovative fitness calendars that visually track progress on a monthly basis. - **Personalized Motivational Tools:** Gender-specific calendars that provide tailored motivation. - **Gym-focused Marketing:** Using motivational calendars as marketing tools to promote gym memberships. ### Sectors Adopting This - **Fitness:** Opportunities to incorporate interactive fitness tracking into workout routines. - **Marketing:** Innovative ways to market gym memberships using personalized motivators like fitness calendars. - **Personalized Products:** Creating unique personalized motivational tools that can be tailored to gender. ## Related on Trend Hunter - [Healthful Advent Calendars](https://www.trendhunter.com/trends/beauty-wellness-advent-calendar.md) - [Gamified Fitness Motivation](https://www.trendhunter.com/trends/calpets.md) - [Protein Bar Advent Calendars](https://www.trendhunter.com/trends/protein-bar-advent-calendar.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Running Advent Calendars](https://www.trendhunter.com/trends/runners-advent-calendar.md) - [Fitness Storytelling Apps](https://www.trendhunter.com/trends/fitness-wrapped.md) - [Fitness Progress Visualizers](https://www.trendhunter.com/trends/egoist.md) - [Wellness Advent Calendars](https://www.trendhunter.com/trends/healf-advent-calendar.md) - [Banana-Inspired Gym Passes](https://www.trendhunter.com/trends/banana-gym-pass.md)