# Hybrid Wellness Studios ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes By Laura McQuarrie | Published 2016-02-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-boutique References: [retaildesignblog.net](http://retaildesignblog.net/2016/02/15/ethos-hybrid-fitness-studio-by-sheridanco-london-uk/) & [ethos.co](http://ethos.co/) ETHOS is a new fitness boutique studio that's based in London, UK. Indian philosophy, Sanskrit and biotechnology are three of the interests of the founders that come together in this space. While there are plenty of gyms for grueling workouts, yoga studios for relaxation and shops that offer healthy refreshments, ETHOS brands itself as a "hybrid fitness studio" where Londoners can find challenges, comfort and nourishment all in one place. The brand's attitudes on "mind body alchemy" are communicated through simple symbols and powerful words like balance, restore and master, which appeal to those with a desire for self-improvement on all fronts. After indulging in a yoga, barre, HIIT or cycling class, visitors have the chance to further fulfill their goals by undergoing assessments in the FitLab or refuel at the café bar with wine or superfood snacks. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Hybrid Fitness Studios:** Creating fitness spaces that offer a combination of different workout options and wellness services. - **Mind-body Alchemy:** Incorporating holistic approaches and philosophies, such as yoga and meditation, into fitness experiences. - **Fitlab Assessments:** Providing personalized assessments and data-driven insights for individuals to optimize their fitness goals. ### Who This Affects Most - **Fitness & Wellness:** Opportunity for businesses to create innovative fitness and wellness concepts that cater to holistic well-being. - **Hospitality & Leisure:** Hotels, resorts, and leisure spaces can incorporate hybrid fitness studios to enhance guest experiences and promote wellness-focused lifestyles. - **Health Food & Beverage:** Opportunity to develop nutritious food and beverage offerings tailored to the needs of fitness enthusiasts and wellness-conscious consumers. ## Related on Trend Hunter - [Wellness Lifestyle Clubs](https://www.trendhunter.com/trends/the-health-cafe.md) - [Hybrid Wellness Platforms](https://www.trendhunter.com/trends/omstudio.md) - [Mindful Fitness Studios](https://www.trendhunter.com/trends/lsdr.md) - [Hybrid Fitness Boutiques](https://www.trendhunter.com/trends/hybrid-fitness-boutique.md) - [Comprehensive Wellness-Oriented Fitness Studios](https://www.trendhunter.com/trends/sweat-and-tonics.md) - [Shoreditch Members Hotels](https://www.trendhunter.com/trends/aethos.md) - [Community-Oriented Wellness Brand Events](https://www.trendhunter.com/trends/while-on-earth.md) - [Boutique Fitness Memberships](https://www.trendhunter.com/trends/elleto.md) - [Wellness-Focused Lifestyle Hubs](https://www.trendhunter.com/trends/health-club.md)