# Post-Workout Fitness Attire The Lululemon '&go;' Line is Made for After-Yoga Drinks By Jamie Danielle Munro | Published 2014-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-attire References: [psfk](http://www.psfk.com/2014/03/lululemon-post-workout-clothes.html) & [shop.lululemon](http://shop.lululemon.com/products/category/whats-new) Fashionable workout brand [Lululemon](https://www.trendhunter.com/trends/lululemon-x-erewhon) manages to blend fitness attire and chic clothing seamlessly, and its latest line '&go' is no different. This collection even takes the idea of [fashionable workout clothes](https://www.trendhunter.com/trends/fresh-athleisure-collection) to the next level, creating designs that one could easily wear to post-yoga drinks. The material is similar to what one would find in most fitness attire, but it's the designs that set this &go line apart. Certain tops present chic slits in the back, along with dresses that look ready for the runway. Personally, I would purchase certain items from this line with the intention of wearing them for a night out only (working out in a dress was never my thing), but some items like the tops and pants would be ideal for a quick run with a stop at your local bar. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 77% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Fashionable Workout Attire:** Disruptive innovation opportunity: Explore the intersection of fashion and fitness to create workout clothes that can seamlessly transition into stylish everyday wear. - **Versatile Fitness Designs:** Disruptive innovation opportunity: Develop fitness apparel with thoughtful design elements that make them suitable for both working out and socializing. - **Blending Functionality and Style:** Disruptive innovation opportunity: Combine high-performance materials and fashionable designs to create workout clothing that is both functional and aesthetically appealing. ### Who This Affects Most - **Athleisure:** Disruptive innovation opportunity: Create athleisure brands that offer workout clothing that can effortlessly transition from gym to social settings. - **Fitness Apparel:** Disruptive innovation opportunity: Rethink traditional fitness apparel to incorporate stylish elements that cater to consumers seeking both functionality and fashion. - **Fashion Technology:** Disruptive innovation opportunity: Develop technology-infused fabrics and materials that enhance the performance and style of workout clothing. ## Related on Trend Hunter - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md) - [Brunch-Inspired Activewear Capsules](https://www.trendhunter.com/trends/nimble-activewear.md)