# Humanized Fitness Ads GoodLife's 'The Struggle is Real' Campaign Uses Real People's Tweets By Christopher Magsambol | Published 2015-09-16 | Updated 2015-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-ads References: [marketingmag](http://www.marketingmag.ca/brands/goodlife-campaign-shows-the-struggle-to-stay-fit-is-real-156465) & [youtube](https://www.youtube.com/watch?v=_wJxi43-uME&feature=youtu.be&list=PLQO362uNXDiesoiOi2TWo01XMhgN1S1U1) [GoodLife](https://www.trendhunter.com/trends/fitness-partnerships) has released a series of commercials for the gym's new [humanized fitness ads](https://www.trendhunter.com/trends/reform-the-rules). The ingenious marketing campaign is built on the everyday struggles of busy people attempting to make time for the a workout. The campaign has an accompanying hashtag #makeithappen for those who identify with ad's message. The main video is part of a series of commercials in the campaign and display real people's tweets, along with a background of busy city streets and dark neighborhoods. The tweets often describe people's complaints about the lack of time or energy for the gym, as well as others' motivation after a busy day. The end of the commercial is a shot of a GoodLife location with tweets celebrating the workout they just completed. The campaign is available on [YouTube](https://www.trendhunter.com/trends/optimism-your-feed), but will also appear on the brand's social media platforms. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 17% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Humanized Fitness Ads:** Opportunity for fitness brands to create relatable and authentic advertisements that resonate with busy individuals struggling to find time for workouts. - **Real People's Tweets:** Utilizing real people's tweets in marketing campaigns allows for a genuine connection with the target audience and a sense of community. - **#makeithappen:** The use of a dedicated hashtag like #MakeItHappen encourages social media engagement and promotes a sense of empowerment and commitment to fitness goals. ### Who This Affects Most - **Fitness:** The fitness industry can leverage humanized and relatable advertising to attract new customers who struggle with time constraints. - **Marketing and Advertising:** The marketing and advertising industry can explore the use of real people's tweets to create authentic and relatable campaigns for various clients. - **Social Media:** Social media platforms can utilize the power of dedicated hashtags like #MakeItHappen to drive engagement, build communities, and foster a sense of achievement. ## Related on Trend Hunter - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Gen Alpha Fitness Influencers](https://www.trendhunter.com/trends/asics-little-reminders.md) - [Modernized Tech-Driven Fitness Platforms](https://www.trendhunter.com/trends/power-progress.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md) - [Redirected Movement Campaigns](https://www.trendhunter.com/trends/15minuteweightloss.md) - [Empowering Fitness Journey Campaigns](https://www.trendhunter.com/trends/reform-the-rules.md) - [Empowering Fitness Campaigns](https://www.trendhunter.com/trends/mother-fitness.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md)