# Antimicrobial Fitness Accessories Lutava's FITSHIELD Fabric Technology Targets Bacteria & Viruses By Laura McQuarrie | Published 2020-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitness-accessories References: [prnewswire](https://www.prnewswire.com/news-releases/lutava-reveals-first-of-its-kind-product-line-of-antimicrobial-high-performance-fitness-accessories-with-exclusive-fitshield-fabric-technology-301068091.html) & [lutava](http://www.lutava.com/) Gym-goers are excited for their favorite exercise spots to reopen but operations look different post-pandemic, as fitness centers are being hyper-vigilant with creating distance between people and making sure shared equipment and fitness accessories are sanitized. Lutava is introducing a timely solution with a first-of-its-kind product line with exclusive FITSHIELD technology. The high-performance line of fitness accessories consists of three basics: the DRIVE car seat slipcover, the [SPIN bike seat cover](https://www.trendhunter.com/trends/fit-bike-s) and the GRIP bike handlebar cover. With patented [antimicrobial fabric](https://www.trendhunter.com/trends/pillowwrap), these accessories are effective for inhibiting and killing 99% of bacteria and viruses. As Casey Chavez, founder and CEO of Lutava, says: "The way we think about germs, bacteria and the spread of viruses in a communal space has evolved since the current pandemic, and as fitness enthusiasts begin to resume regular activity, they are going to seek ways to be protected." Image Credit: Lutava ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Antimicrobial Fitness Accessories:** Lutava's FITSHIELD fabric technology provides fitness accessories that inhibit and kill bacteria and viruses, addressing the increased concern for hygiene in fitness centers. - **Hyper-vigilance in Fitness Centers:** Fitness centers are implementing strict cleaning and sanitization protocols, creating opportunities for innovative hygiene solutions and services. - **Evolving Germ Awareness:** The current pandemic has heightened awareness about germs, leading to a demand for products and services that offer protection against bacteria and viruses. ### Sectors Adopting This - **Fitness Equipment and Accessories:** The fitness equipment industry can explore incorporating antimicrobial technologies into their products to provide customers with enhanced hygiene and peace of mind. - **Textile and Fabric Manufacturing:** Manufacturers specializing in textiles and fabrics can capitalize on the increased demand for antimicrobial materials in various industries, including fitness. - **Hygiene Solutions and Services:** The hygiene industry can develop specialized products and services tailored for fitness centers and individuals seeking enhanced protection against bacteria and viruses. ## Related on Trend Hunter - [Bacteria-Repelling Sports Hats](https://www.trendhunter.com/trends/melin.md) - [Plant-Based Gym Wipes](https://www.trendhunter.com/trends/plantbased-gym-wipes.md) - [Hybrid Fitness Boutiques](https://www.trendhunter.com/trends/hybrid-fitness-boutique.md) - [Disinfecting Gym Wipes](https://www.trendhunter.com/trends/orangetheory-fitness.md) - [Copper-Made Antimicrobial Tools](https://www.trendhunter.com/trends/staywell-copper.md) - [Aesthetically Pleasing Fitness Accessories](https://www.trendhunter.com/trends/equipt-movement.md) - [Probiotic-Infused Athleisure](https://www.trendhunter.com/trends/coperni-c-collection.md) - [Innovative Bacteria-Free Bedding](https://www.trendhunter.com/trends/prossioni.md) - [Fitness-Focused Five-In-One Recharging Stations](https://www.trendhunter.com/trends/smart-fit-method.md)