# Incentive-Driven Fitness Apps The Fitmob App Makes Workouts More Financially Appealing By Jennifer Paul | Published 2014-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitmob References: [venturebeat](http://venturebeat.com/2014/01/23/fitmobs-crazy-new-approach-to-fitness-means-the-more-you-workout-the-less-you-pay/) & [fitmob](https://www.fitmob.com/) The Fitmob app recently launched to connect people with convenient [group fitness workouts](https://www.trendhunter.com/trends/remote-fitness-platform) within their designated city. The best part about the Fitmob app is that the more you work out, the less you have to pay per workout. Fitmob’s CEO Raj Kapoor said in an interview at the startup’s San Francisco office that “Fitmob is redefining the gym for this new era of [social and mobile](https://www.trendhunter.com/trends/sports-partners) by creating neighborhood fitness communities.” With the Fitmob app, you just have to sign up and pay for workouts from your mobile device. Attending one workout a week will costs you $15, but if you work out twice in a week, it will cost you $10 per workout. If you're daring enough to workout three times in one week, it will only cost you $5 per workout. What [more motivation](https://www.trendhunter.com/trends/vitalflip) could you need? You get to save money and get in shape all by attending more group exercises. This sounds like a win-win to me. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Incentive-driven Fitness Apps:** Disruptive innovation opportunity: Create fitness apps that offer financial incentives for increased workout frequency. - **Neighborhood Fitness Communities:** Disruptive innovation opportunity: Build platforms that connect people with convenient group fitness workouts within their designated city. - **Mobile Fitness Payment Solutions:** Disruptive innovation opportunity: Develop mobile payment systems specifically designed for fitness-related transactions. ### Who This Affects Most - **Fitness Technology:** Disruptive innovation opportunity: Integrate new technologies into fitness apps to enhance user motivation and engagement. - **Mobile App Development:** Disruptive innovation opportunity: Create mobile apps that offer unique features and benefits to fitness enthusiasts. - **Payment Solutions:** Disruptive innovation opportunity: Innovate payment systems to cater to the specific needs of the fitness industry. ## Related on Trend Hunter - [Adventure-Based Fitness Tools](https://www.trendhunter.com/trends/mount-fitness.md) - [Incentive-Based Athletic Challenges](https://www.trendhunter.com/trends/gains-app.md) - [AI Fitness Platforms](https://www.trendhunter.com/trends/the-fittest.md) - [Community-Focused Healthy Habits Apps](https://www.trendhunter.com/trends/noom-vibe.md) - [Fitness Support Apps](https://www.trendhunter.com/trends/reebok-fitness.md) - [Gamified Workout Apps](https://www.trendhunter.com/trends/workout-quest.md) - [Entertaining Micro Workout Apps](https://www.trendhunter.com/trends/smartphone-workout-game.md) - [Gamified Virtual Fitness Apps](https://www.trendhunter.com/trends/gympet.md) - [Gamified Fitness Motivation](https://www.trendhunter.com/trends/calpets.md)