# Free-From Pretzel Snacks The FitJoy Grain Free Pretzels are Gluten-Free, Dairy-Free and More By Michael Hemsworth | Published 2019-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitjoy-grain-free-pretzels References: [preparedfoods](https://www.preparedfoods.com/articles/122090-fitjoy-grain-free-pretzels) & [fitjoyfoods](http://www.fitjoyfoods.com/) The [free-from food movement](https://www.trendhunter.com/trends/oh-so-healthys-kimchi-crisps) is seeing many consumers seek out ways to enjoy their favorite edibles and flavors with a healthier twist, which is seeing brands create new products like the [FitJoy](https://www.trendhunter.com/trends/grain-free-cracker) Grain Free Pretzels. Made with cassava flour, the pretzels are positioned as a more gut-friendly option for consumers compared to traditional grain flour snacks. The ingredients used to craft the pretzels also make them a non-GMO, soy-free, corn-free, dairy-free and [gluten-free option](https://www.trendhunter.com/trends/cheezit-gluten-free) that is lightly salted using pink Himalayan sea salt. The FitJoy Grain Free Pretzels have been announced as the brand's latest snack that mark its transition into a grain-free product company that health-conscious consumers will favor for all their daily snacking needs. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 57% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Free-from Snacks:** The rise of free-from food movement presents an opportunity for brands to create more gut-friendly, gluten-free, dairy-free, soy-free, and corn-free snacks. - **Grain-free Products:** There is a growing demand for grain-free alternatives, particularly in the snack industry, which can be an opportunity for brands to offer innovative, cassava flour-based products. - **Health-conscious Snacking:** Consumers are seeking healthier snacking options, which can drive the development of nutritious, low-calorie, and nutrient-dense snack products. ### Where This Applies - **Snack Industry:** With the increasing demand for healthier snack options, brands can capitalize on this trend by expanding their product offerings with healthier and free-from options. - **Gluten-free Industry:** The gluten-free market is expected to continue to grow, creating opportunities for brands to develop gluten-free products like the FitJoy Grain Free Pretzels. - **Alternative Flour Industry:** As consumers search for grain-free and gluten-free options, there's a growing opportunity to develop products using alternative flours such as cassava, coconut, or almond flour. ## Related on Trend Hunter - [Grain-Free Naan Pretzels](https://www.trendhunter.com/trends/naan-pretzels.md) - [Crispy Superfood Pretzels](https://www.trendhunter.com/trends/stellar-pretzel-thins.md) - [Gluten-Free Filled Pretzels](https://www.trendhunter.com/trends/filled-pretzels1.md) - [Gluten-Free Pretzel Nuggets](https://www.trendhunter.com/trends/soft-pretzel-nuggets.md) - [Peanut Butter-Filled Pretzel Sticks](https://www.trendhunter.com/trends/filled-pretzel-stick.md) - [Crispy Hybrid Snack Crackers](https://www.trendhunter.com/trends/sea-salt-pretzel-snackers.md) - [Pizza-Flavored Pretzel Snacks](https://www.trendhunter.com/trends/filled-pretzel-nuggets.md) - [Savory Parmesan Cheese Snacks](https://www.trendhunter.com/trends/parmesan-snacks.md) - [Free-From Sourdough Pretzel Snacks](https://www.trendhunter.com/trends/knead-ems.md)