# Kulfi-Flavored Protein Shakes FitFeast's Malai Kulfi Protein Tastes Like a Creamy, Indulgent Treat By Laura McQuarrie | Published 2025-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitfeast References: [msn](https://www.msn.com/en-in/news/India/shark-tank-india-season-4-protein-snack-brand-founder-secures-a-deal-from-viraj-bahl-and-anupam-mittal-latter-says-bhai-faad-daalenge-stalwart-aur-gunda-saath-mein-aarahe-hain/ar-AA1ASvRr) & [fitfeast.in](https://fitfeast.in/products/protein-malai-kulfi-50g-sachet)  Through his health journey, [FitFeast](https://www.trendhunter.com/trends/protein-peanut-butter) founder Aditya Poddar discovered that protein was the key to sustainable weight loss, inspiring the creation of convenient, accessible protein products designed to support every household in India. Protein shakes often come in classic varieties like creamy vanilla but FitFeast's Malai Kulfi offers a different [dessert-like flavor](https://www.trendhunter.com/trends/protein-gelato) specifically tailored to Indian palates. The treat-like flavor inspired by Indian ice cream traditionally flavored with cardamom and nuts delivers 20 grams of protein from a 45:35:20 whey, pea, and casein blend that also includes added vitamins and probiotics for extra digestive support. In addition to its Malai Kulfi flavor, FitFeast offers its indulgent protein shake in a classic Chocolate variety. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 38% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Flavored Protein Evolution:** Increasing diversity in protein shake flavors, such as the introduction of dessert-like options, is transforming customer expectations and broadening the target market. - **Cultural Fusion in Health Foods:** Integrating culturally resonant flavors into health-centric products presents new opportunities for personalized nutrition that resonates with distinct demographics. - **Functional Ingredients in Beverages:** The inclusion of added vitamins and probiotics in protein shakes signals a trend towards multifunctional beverages that cater to wellness beyond mere nutrition. ### Who This Affects Most - **Nutritional Supplements:** The growing preference for innovative and culturally relevant flavors in supplements is driving a shift in product development strategies. - **Health and Wellness:** Emerging products that marry taste with health benefits are redefining consumer expectations within the health and wellness sector. - **Culinary-inspired Beverages:** The adaptation of traditional dessert flavors into protein beverages is innovating the way culinary heritage influences modern drink offerings. ## Related on Trend Hunter - [Decadent Meal Replacement Shakes](https://www.trendhunter.com/trends/daily-shake.md) - [Bubble Tea-Inspired Protein Powders](https://www.trendhunter.com/trends/bubble-teainspired.md) - [Decadent Protein Smoothie Powders](https://www.trendhunter.com/trends/protein-smoothie-powders.md) - [Indulgent Protein Puddings](https://www.trendhunter.com/trends/profeel.md) - [Ice Cream-Flavored Protein Shakes](https://www.trendhunter.com/trends/barebells-cookies-cream.md) - [Premium Kulfi Ice Creams](https://www.trendhunter.com/trends/heritage-kulfi-ice-cream.md) - [Dessert-Like Meal Replacement Shakes](https://www.trendhunter.com/trends/miils-cereal-protein-shake.md) - [Dessert-Like Protein Milkshakes](https://www.trendhunter.com/trends/lemon-cheesecake-milkshake.md) - [Decadent High-Protein Beverages](https://www.trendhunter.com/trends/cookies-cream-high-protein.md)