# Fitness-Encompassing Smartwatches Fitbit Announces a Fitbit Smartwatch Despite Recent Struggles By Alyson Wyers | Published 2017-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitbit-smartwatch References: [mashable](http://mashable.com/2017/01/30/fitbit-to-make-smartwatches/) & [investor.fitbit](https://investor.fitbit.com/press/press-releases/press-release-details/2017/Fitbit-Announces-Preliminary-Fourth-Quarter-2016-Results/default.aspx) After announcing they will be making reorganization efforts and laying off about 6% of their workforce in a new press release, [Fitbit](https://www.trendhunter.com/trends/charge-5) also reported they are looking forward to developing a new Fitbit smartwatch. Although they previously released Fitbit Blaze smart fitness watches last year, the wearable fitness tracker brand hopes to successfully deliver "what consumers are looking for in a smartwatch: stylish, well-designed devices that combine the right general-purpose functionality with a focus on health and fitness," according to Fitbit Co-Founder and CEO James Park. Where the Blaze was geared specifically towards fitness, the new Fitbit smartwatch will likely be a more wide-reaching product, appealing to a broader customer base. The company also recently acquired smartwatch companies [Pebble](https://www.trendhunter.com/trends/core-devices) and [Vector](https://www.trendhunter.com/trends/unsubscribe-for-sports). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Smartwatches as Fitness-focused Wearable:** Opportunity for disruption: Develop smartwatches that integrate advanced fitness tracking features while offering a sleek and stylish design. - **General-purpose Smartwatches with Health Focus:** Opportunity for disruption: Create smartwatches that combine general-purpose functionality with a strong emphasis on health and fitness tracking. - **Consolidation of Smartwatch Brands:** Opportunity for disruption: Explore partnerships and acquisitions in the smartwatch industry to gain a competitive edge and expand product offerings. ### Sectors Adopting This - **Wearable Technology:** Opportunity for disruption: Innovate wearable tech by developing smartwatches that cater to specific fitness needs while providing a seamless user experience. - **Health and Fitness:** Opportunity for disruption: Integrate advanced health and fitness tracking capabilities into smartwatches to enhance user well-being and encourage an active lifestyle. - **Consumer Electronics:** Opportunity for disruption: Revolutionize the consumer electronics industry by launching smartwatches that combine stylish design, general-purpose functionality, and health tracking features. ## Related on Trend Hunter - [AMOLED Fitness Watches](https://www.trendhunter.com/trends/playfit.md) - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Fitness Tracking Smartwatch Tech](https://www.trendhunter.com/trends/powered-by-polar.md) - [Fitness-Tracking Colorful Smartwatches](https://www.trendhunter.com/trends/forerunner-570.md) - [Child-Friendly Fitness Trackers](https://www.trendhunter.com/trends/fitbit-ace-lte.md) - [Smart-Designed Fitness-Tracking Wearables](https://www.trendhunter.com/trends/fitnesstracking-wearable.md)