# Branded Exercise Smartwatches The Fitbit Ionic: Adidas Edition Has a Breathable Strap and More By Michael Hemsworth | Published 2018-02-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fitbit-ionic-adidas-edition References: [techcrunch](https://techcrunch.com/2018/02/27/the-adidas-branded-fitbit-ionic-smartwatch-arrives-march-19-for-330/) & [fitbit](https://www.fitbit.com) The [Fitbit](https://www.trendhunter.com/trends/charge-5) Ionic: Adidas Edition smartwatch comes as a branded version of the technology company's wearable that will provide avid fitness enthusiasts with a comfortable way to track their workouts. Featuring a [perforated wrist strap](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band), the fitness tracker is capable of keeping an eye on your vitals, keeping you abreast of incoming notifications and much more. This makes it ideal for users who are looking for a sporty piece of equipment to help them stay agile when looking to increase their physical capabilities when it comes to sport and their daily routine in general. The Fitbit Ionic: Adidas Edition is set to launch for sale on March 19 and comes as one of many [co-branded products](https://www.trendhunter.com/trends/diesel-x-ultrahuman) that are coming to the market to help entice consumers to make the switch. Image Credit: FitBit ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Branded Wearable Technology:** The trend of co-branded wearable technology, like the Fitbit Ionic: Adidas Edition, presents an opportunity for companies to collaborate and create unique fitness tracker offerings. - **Sport-specific Fitness Trackers:** The trend of sport-focused fitness trackers, exemplified by the Fitbit Ionic: Adidas Edition's sporty design and features, opens doors for companies to target specific athletic communities with tailored wearable devices. - **Enhanced Workout Monitoring:** The trend of smartwatches with advanced workout monitoring capabilities, such as the Fitbit Ionic: Adidas Edition's ability to track vitals and provide notifications, creates opportunities for improving exercise tracking and performance analysis. ### Who This Affects Most - **Wearable Technology:** The co-branded Fitbit Ionic: Adidas Edition highlights the potential for collaboration between technology and fashion industries, bringing sport-inspired wearable technology to the market. - **Sports and Fitness:** The launch of the Fitbit Ionic: Adidas Edition showcases opportunities for the sports and fitness industry to tap into the wearables market, offering sport-specific trackers and accessories. - **Health and Wellness:** The inclusion of advanced workout monitoring features in smartwatches like the Fitbit Ionic: Adidas Edition opens up possibilities for the health and wellness industry to enhance exercise tracking and user engagement. ## Related on Trend Hunter - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [Smart-Designed Fitness-Tracking Wearables](https://www.trendhunter.com/trends/fitnesstracking-wearable.md) - [AMOLED Fitness Watches](https://www.trendhunter.com/trends/playfit.md) - [Accessible Athletic Smartwatches](https://www.trendhunter.com/trends/amazfit-bip-6.md) - [Stylish Smartwatch Designs](https://www.trendhunter.com/trends/active-2-smartwatch.md) - [Opulent Workout-Tracking Smartwatches](https://www.trendhunter.com/trends/xiaomi-watch-2-pro.md) - [Temperature-Tracking Fitness Smartwatches](https://www.trendhunter.com/trends/polar-ignite-3-titanium.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Fitness-Tracking Colorful Smartwatches](https://www.trendhunter.com/trends/forerunner-570.md)