# Posture-Supporting Back Wearables The 'FitBack' Provides Targeted Relief for Back Pain Sufferers By Michael Hemsworth | Published 2018-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fitback References: [gadgetify](http://www.gadgetify.com/fitback/) & [kickstarter](https://www.kickstarter.com/projects/1601500232/fitback-the-worlds-most-advanced-heat-therapy) The modern, technology focused lifestyle of many consumers is causing some to experience back problems from spending hours seated at a desk, so the 'FitBack' is positioned as a way to alleviate and prevent pain. The wearable features a wrapping design that is intended to be positioned onto your back in a comfortable manner to provide [instant heat relief](https://www.trendhunter.com/trends/heating-pad-and-body-massager) whenever or wherever you desire. The [posture-correcting design](https://www.trendhunter.com/trends/neckfit1) of the wearable helps to encourage the user to sit properly and walk straight to prevent new problems from arising. The 'FitBack' wearable boasts a wireless design, is suitable for men or women and won't created undue pressure on your abdomen to keep the wearer feeling less restricted by the device. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Posture-supporting Wearables:** Designing wearables that address ergonomic challenges to prevent and alleviate pain experienced by consumers - **Wireless Wearable Technology:** Developing wearable devices with wireless capabilities for ease of use and comfort - **Pain Relief Wearables:** Creating wearable devices with targeted relief for specific areas of the body, such as the back ### Industries Being Reshaped - **Healthcare Industry:** Integrating wearable technology in healthcare by incorporating devices that monitor and correct spinal alignment - **Fitness Industry:** Developing wearable devices that address the pain and discomfort associated with maintaining a fitness routine - **Consumer Electronics Industry:** Incorporating ergonomics and pain prevention in wearable device designs to meet the demand of modern lifestyles ## Related on Trend Hunter - [Back Pain-Alleviating Braces](https://www.trendhunter.com/trends/cayatch-posture-corrector.md) - [AI-Enabled Posture Wearables](https://www.trendhunter.com/trends/posture-monitoring-wearable.md) - [Mechanical Posterior Support Wearables](https://www.trendhunter.com/trends/wearable-back-support.md) - [Smart Posture Support Systems](https://www.trendhunter.com/trends/neurasit.md) - [AI-Powered Posture Correctors](https://www.trendhunter.com/trends/czur-mirror.md) - [Cradling Alignment Back Supports](https://www.trendhunter.com/trends/lumbar-back-support.md) - [Posture-Fixing Devices](https://www.trendhunter.com/trends/break.md) - [Posture Correction Tools](https://www.trendhunter.com/trends/neckfit1.md) - [Visualized Desktop Posture Trackers](https://www.trendhunter.com/trends/posturemonitoring-desk-accessory.md)